rising retail categories - Think With Google

Rising Retail Categories | Think with Google

/

Think With Google continues to push the boundaries of analytics. In May 2020, they rolled out a new feature – Rising Retail Categories. The data available through this tool has a wealth of possibilities, and has never been released by Google before. Consumer Behavior Would your benefit business from knowing what consumers are searching for? […]

Read more »
Google Ads 101

Google Ads 101

/

It can be intimidating and overwhelming when you’re getting started with Google Ads. Diving in without a solid understanding of how Pay-Per-Click (PPC) ads work can be a costly mistake. We’ve been in the Google Ads game a long time, so we’ve put together a primer to help you grasp the basics of display advertising. […]

Read more »
Burger King Where's Herb contest

Don’t Search for Herb

/

Burger King launched a $40 million ad campaign in November 1985 called “Where’s Herb?” The idea was to find a character named Herb who’d never had a Burger King burger. Herb would drop in to random locations, and customers could be rewarded if they found him at their local restaurant. This would, hypothetically, drive traffic […]

Read more »