b2b vs b2c marketing comparison by Pixaura

B2B Marketing: What You Need to Do Differently


B2B vs B2C (and B2G) Let’s knock out a couple definitions. B2B: business to business. B2C: business to consumer. B2G: business to government. The way sales occur, and the methods of marketing used, in these segments differs greatly. Ideally, gaining customers would be simple and straightforward – they see your product, they buy your product. […]