In many ways, the pandemic has showcased the value of going digital. In a contactless world, having an online presence has become a necessity. While we know one day we’ll “return to normal,” we believe today’s digital surge is here to stay. Pixaura is looking towards the light at the end of the tunnel. We’re sharing marketing trends that could brighten up your digital landscape in 2021.
1. Video Content
We think it’s time to consider adopting video on social platforms like TikTok, Youtube, Facebook Live and Instagram Live, as they continue to grow in popularity. This content will give your fans the human touch they’re craving, and it’ll help you build consumer trust.
2. Live Chat
Messenger apps have become popular communication channels for businesses, especially for customer service issues. Some popular messenger apps are Facebook Messenger, WhatsApp, Instagram Direct, Twitter Direct and WeChat. Besides, who wants to sit on the phone?
3. Interactive Marketing
Engage your followers and give them an incentive to participate.
Some fun ways to interact with your audience include quizzes, polls and surveys, calculators, and our favorite – contests.
4. Influencer Marketing
Today’s customers don’t listen to just anyone. We see a lot of selling on social networks, driven largely by influencers. For engagement & reach, an influencer may offer a great ROI. You’re getting more than a positive review – you’re getting someone with a highly engaged, dedicated audience giving YOU credibility.
5. Social Shops
Social platforms like Instagram, Facebook and Pinterest make shopping online much easier now that users can make purchases without leaving the app. Pretty cool, right? And while many B2C consumers are utilizing this channel, B2B companies shouldn’t ignore the possibility. Selling online has never been so easy!
6. Streaming Service Ads
Radio & cable audiences are declining. Around 6.6 million U.S. households cut the cord in 2020, according to eMarketer. And while ad budgets for television & radio decrease, promotions on streaming services like Spotify, Pandora, iHeart Radio, TuneIn, and Hulu are at an all-time high.
7. Email Marketing
You have a list of clients/customers – now what? Send targeted emails to capture their attention and use data to personalize the message. Some of our favorite platforms are MailChimp, Hubspot and Apollo (for sales.) Each of these has the ability to customize the user journey through email automation, too. Winner, winner, chicken dinner.
The Classics
Digital marketing is essential to any business’s success – we see this NOW MORE THAN EVER.
And while marketing trends come and go, we continue to see these as must-haves:
Ready to put some 2021 marketing trends into action? Our team would be happy to discuss these further with you and provide solutions for the new year ahead!