What Will Be The Digital Marketing Trends for 2021?


Pixaura | News

2020-11-20

In many ways, the pandemic has showcased the value of going digital. In a contactless world, having an online presence has become a necessity.  While we know one day we’ll “return to normal,” we believe today’s digital surge is here to stay. Pixaura is looking towards the light at the end of the tunnel. We’re sharing marketing trends that could brighten up your digital landscape in 2021.

Tik Tok 2021 Marketing Trend

1. Video Content

We think it’s time to consider adopting video on social platforms like TikTok, YoutubeFacebook Live and Instagram Live, as they continue to grow in popularity. This content will give your fans the human touch they’re craving, and it’ll help you build consumer trust.

Interactive Chat - 2021 Marketing Trend

2. Live Chat

Messenger apps have become popular communication channels for businesses, especially for customer service issues. Some popular messenger apps are Facebook MessengerWhatsAppInstagram DirectTwitter Direct and WeChat. Besides, who wants to sit on the phone?

Interactive Marketing - Contest - 2021 Marketing Trend

3. Interactive Marketing

Engage your followers and give them an incentive to participate.

Some fun ways to interact with your audience include quizzes, polls and surveys, calculators, and our favorite – contests

Social Media Influencer - 2021 marketing trend

4. Influencer Marketing

Today’s customers don’t listen to just anyone. We see a lot of selling on social networks, driven largely by influencers. For engagement & reach, an influencer may offer a great ROI. You’re getting more than a positive review – you’re getting someone with a highly engaged, dedicated audience giving YOU credibility.

Social Shops, 2021 Marketing Trend

5. Social Shops

Social platforms like InstagramFacebook and Pinterest make shopping online much easier now that users can make purchases without leaving the app. Pretty cool, right? And while many B2C consumers are utilizing this channel, B2B companies shouldn’t ignore the possibility. Selling online has never been so easy!

Streaming Service Ads

6. Streaming Service Ads

Radio & cable audiences are declining. Around 6.6 million U.S. households cut the cord in 2020, according to eMarketer. And while ad budgets for television & radio decrease, promotions on streaming services like Spotify, Pandora, iHeart Radio, TuneIn, and Hulu are at an all-time high. 

Personalized email campaigns, 2021 Marketing Trend

7. Email Marketing

You have a list of clients/customers – now what? Send targeted emails to capture their attention and use data to personalize the message. Some of our favorite platforms are MailChimp, Hubspot and Apollo (for sales.) Each of these has the ability to customize the user journey through email automation, too. Winner, winner, chicken dinner.

The Classics

Digital marketing is essential to any business’s success – we see this NOW MORE THAN EVER.

And while marketing trends come and go, we continue to see these as must-haves:

Ready to put some 2021 marketing trends into action? Our team would be happy to discuss these further with you and provide solutions for the new year ahead!

Let's Work Together :)
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Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
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Great job, thank you! Very creative and professional team, needed help with an urgent project to build a promotional site. They took control from start by understanding what needed to be done, provided their plan to move forward, and finished it right on time. Thank you for the help!
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I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
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It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
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In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
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Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
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Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!
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