businesswoman identifying target audience

How to Determine Your Target Audience

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What is a Target Audience? A target audience is the group of people you want to reach with your online presence. Knowing your target audience helps you narrow down where and how you focus your marketing efforts. Your target audience is not everyone – they are the people most invested in your content, products and […]

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negative reviews thought bubble

Protect Your Reputation: How to Respond to Negative Reviews

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People value what others say about a product or service. Before purchasing, 91% of people read online reviews, 84% believe them, and 68% only need to read between one and six reviews to be convinced. You cannot control what others say. But you can respond to negative reviews in a way that helps your reputation, […]

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7 Ways to Quickly Increase Your Social Media Engagement

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In today’s world of online businesses and social media, building relationships with your audience or customers is crucial to increasing your engagement. When your audience interacts with your posts, you have the opportunity to respond with something funny (but appropriate), offer above and beyond customer service or just answer the question. These interactions will help […]

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benefits of reducing screen time

Unplug! 5 Benefits of Decreasing Your Screen Time

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We are big fans of all things digital here – obviously. But even we know it’s important to break away from the hold that our devices can hold over us. In fact, we Americans spend more time in front of a screen than we do sleeping! We average ten and a half hours every day in front […]

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