Coca Cola signage above office building

A Definitive Guide to Building Brand Authority

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Did you know Coca-Cola spends a whopping $4 billion each year for branding? As a result, its brand has an estimated value of $80 billion. It enjoys a market share of 44%, and not even its closest rival comes near. There’s no doubting the brand authority of Coca-Cola. That’s the level any company would hope to accomplish. […]

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The Latest Social Media Advertising Trends

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Almost four billion people use the internet on a regular basis. That’s almost half the world’s total population, and the rate of use is even higher in many developed nations. Digital advertising for businesses is more popular than ever for good reason. We live in a digital age. Businesses advertising online is not just the norm but instead […]

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