influencer recording a video on her cell phone

What Is an Influencer? 5 Ways an Influencer Can Help Your Business

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Digital advertising is expected to increase by 60% in the coming year. The past decade saw a significant rise in digital marketing as consumers switched to online shopping.  In more recent years, some consumers have actually taken on the role of social media influencers. Businesses need to learn to leverage influencer marketing. To keep up, brands have […]

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positive online review concept, smiley face, frowny face, neutral face, smiley face box is checked

Should You Use Review Incentives?

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Any good business owner knows that customer reviews can make a huge difference in the success of a company. It can be tricky convincing your clients to write a glowing review, especially since you’re asking them to take time out of their day. There are plenty of ways to get people to review your services, one of […]

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