Group young people using mobile smartphone outdoor - Millennial generation having fun with new trends social media apps

What Social Media Usage Reveals About Your Client Base

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In 2020, an estimated 3.6 billion people used social media worldwide. With such a diverse pool of people to build a client base, social media marketing has become an essential tool for businesses. But, how do you use social media marketing and customer trends effectively? In this article, we discuss social media usage and its relation to […]

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How Heatmaps Can Improve Your SEO Strategy

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Every SEO strategy relies on search engines to attract customers. These search engines bring people to your website, but the rest is up to you. Your web pages and content influence conversion rates. Businesses use A/B split tests to test their way to high-converting pages. Heatmaps help take the guesswork out of the process. Heatmaps […]

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