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Omnichannel Marketing 101: What Is It and Why Does It Matter?

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It’s been the case for years that retailers need to be online to survive, with online storefronts, social media research and marketing fundamental to doing business. Still, most consumers haven’t made the jump to doing business only online yet. So for now, physical retail retains its relevancy. However, the nature of how we conduct brick-and-mortar sales has […]

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Google’s Vicinity Update: What Does It Mean for You?

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One of the essential things in running a business is making sure that people know about it. Marketing your product is so much easier nowadays because of the internet. With the help of search engines, your business can be visible to the market everywhere. There are a lot of active search engines, but Google is […]

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