Big data visualization. Flow of data.

The Importance of First-Party Data

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In 2022, quality marketing is essential for the success of any business. There are a lot of ways you can promote your company, but the most effective methods involve using the right insights. By leveraging first-party data you can promote your brand more effectively and provide a better experience for your customers. What Is First-Party Data? First-party […]

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marketing professionals in a meeting

What Marketing Spend Trends Reveal about Business Today

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Businesses need marketing now more than ever –and statistics indicate they are aware of this. The annual marketing spend globally is growing at a compounded annual growth rate of 7%. It’s predicted that the annual spending on marketing activities will hit $4.7 trillion by 2025 from $3.6 trillion in 2021. Consumers today have a different approach to […]

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