Excited man holding laptop

Top 5 Things Every Marketing Story Needs

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Capturing the imaginations of consumers gets more challenging daily. Studies show that people think 61% of the content they see is below standards. So you might wonder how your digital marketing strategy can rise above the fray. Every successful marketing campaign begins with a great marketing story. That might sound daunting, but not if you use proven […]

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Couple sitting on a new bed looking at brochure of features

Features or Benefits?

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When developing marketing campaigns, you might hear a lot about features vs benefits. One huge mistake people make in business marketing is blurring the lines between the two. There’s actually a big difference, and understanding each (and how to use them) is key to a great campaign. Features vs Benefits: What’s the Difference? Features are […]

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