Do Online Users have Device Preferences?

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Research shows that a majority of Americans own an electronic device of some kind. While these devices are slowly becoming jacks of all trades, it’s important to consider how they use these devices. Some activities are easier / better / faster from a phone, or a computer, leading to device preferences for many users. So which devices […]

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Covid Masks (weird and unusual)

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Sometimes it’s just fun to look at pictures on the internet and wonder WTH?!

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3D depiction of A/B testing with arrows representing conversions

Using A/B Testing To Market Your Business

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A/B Testing: What is it? A/B testing, a.k.a. “split testing,” is a highly effective way to pick the best version of a website, app or marketing strategy. When making important business decisions, it is important to have tangible evidence to point business owners in the right direction. A/B testing pre-dates the creation of websites and apps, having […]

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