Use Topical Authority to Boost Your SEO Visibility

/

You’ve always heard that good SEO requires keyword optimization and a focus on creating high-value links. However, since Google introduced Hummingbird in 2013, these methods have become less effective when used alone. The algorithm may, in fact, deem them to be spam. In other words, SEO isn’t a system you can game – you have to […]

Read more »

What is the Metaverse? Does It Impact Business Marketing?

/

The Metaverse may sound straight from the pages of a sci-fi novel, but it’s quickly becoming a reality. One huge indicator that the Metaverse is right in front of us was the social media giant Facebook rebranding itself as Meta. But what exactly is the Metaverse? In this article, we dive deeper into what marketers should […]

Read more »