B2B concept. Business to business way of communication. Marketing strategy and commerce. Company as a customer. Flat vector illustration

Social Media for B2B Companies

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If you’re in the business-to-business (B2B) sphere, you’ll need to rely on different marketing strategies than a business-to-consumer (B2C) company will. However, the key to new business and leads today for almost any business lies with social media. Let’s talk about social media for B2B, why it matters, and how you can get the most […]

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personalized marketing concept, holographic icons with one circled and being pointed to

Can Personalized Marketing Go Too Far?

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Statistics show that 90% of leading marketers have found success with personalized marketing. It has the potential to significantly increase your earnings. Personalized marketing leverages consumer data to appeal to specific consumers, allowing businesses to market to the needs of their potential customers. But if you use information about your customers that they don’t realize you […]

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