A speech bubble concept. Hand holding of an empty white speech bubble against a yellow background. Blank text in conversational bubbles

Conversational Marketing is The Future of Communication

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In today’s world, where everyone is glued to their screens, brands need to find new ways to reach their audience. For businesses, this means finding ways to stand out from the competition and engage with customers on a more personal level. What is Conversational Marketing? This personalized approach to customer engagement uses dialogue-driven tactics to […]

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What is Programmatic Advertising?

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Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method requires human negotiation, programmatic buying uses machines and algorithms to purchase display space. Humans will always be needed to plan and optimize advertising to meet consumers’ needs. That said, programmatic-centric software will empower those who are doing […]

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a lightbulb combined with a brain, thought leadership & AI concept

Thought Leadership in the Age of Artificial Intelligence

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As we continue further into 2024, there’s no doubt that AI will play a major role in shaping the way we create, curate, and distribute digital content. With software automation and machine learning algorithms becoming a standard part of most modern marketing strategies, it’s clear that the way we manage events and generate thought leadership […]

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Internet cookies, privacy and technology concept. Tracking website surfing. Cookies on background as metaphor. Flat vector illustration

Enhancing Internet Privacy

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Google’s on a Mission to Remove Third-Party Cookies In an era where online privacy is becoming increasingly crucial for internet users, major tech corporations are taking significant steps to protect individuals’ personal information. Google recently announced a groundbreaking initiative aimed at bolstering internet privacy by phasing out third-party cookies from its websites. Understanding Third-Party Cookies […]

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