the word Google against a cracked concrete background

Google Zero (how to stay relevant when your traffic tanks)

/

Is Google Hurting Businesses? How Search Updates Impact Traffic The recent Google core update, codenamed “Zero,” and ongoing improvements to Google Search are causing concern for businesses. While the aim is to provide users with the most helpful and trustworthy information, some companies are experiencing significant drops in search traffic. The Problem: The Impact: What […]

Read more »
UTM link structure parameters, retargeting campaign digital strategy. Simple outline icons example. Online source, web medium, campaign name, search term and ads content. Smart marketing data analysis

UTM Parameters for Tracking Marketing Campaigns

/

In digital marketing, tracking the effectiveness of your campaigns is crucial. One powerful tool that marketers use to achieve this is UTM parameters. These simple tags added to the end of URLs allow you to track the performance of campaigns with precision. In this blog, we’ll delve into what UTM parameters are, why they are […]

Read more »
Person holding remote to watch TV, various streaming OTT services on screen

OTT Advertising is a Game-Changer 

/

In the rapidly evolving world of digital marketing, staying ahead of the curve is paramount. One of the most dynamic and influential trends reshaping the industry is OTT advertising. As traditional TV viewership declines and digital consumption soars, OTT (over-the-top) platforms are emerging as the new frontier for advertisers. For digital marketing agencies, understanding and […]

Read more »
Eric Clapton playing guitar and singing

Eric Clapton Wednesday

/

Eric Clapton, often hailed as one of the greatest guitarists of all time, has a storied career that spans several decades and includes an impressive array of bands. His musical journey showcases not only his virtuosity on the guitar but also his ability to adapt and thrive in different musical environments. The various bands that […]

Read more »