Just over 60 percent of small businesses have a website, a powerful tool that can set your business apart. That’s especially true if you use Local SEO to your advantage.
So, how do you use search engine optimization in a way that sets you apart from the rest of the pack?
Location, Location, Location
This is, and will always be, priority #1. It’s super important to get your business listed on map features so when people are looking for services near them, you’ll come up.
Creating a Google My Business profile is one way you can ensure the internet knows where your business is and that consumers can come find it. But, ensure that all the information on your profile is correct, so that no one gets lost.
You might want to take other measures to ensure that you pop up on other map apps, too. For example, Apple Maps might have a different process than Google Maps does.
Unique Local SEO Ideas
1. Look At What’s Trending
One great way to increase your business SEO is to use local happenings to your advantage. Look at popular events coming up, and work on your local SEO content. Keep an eye out for memes or other viral moments relevant to your community.
Of course, this will require you to keep a careful eye on what’s online. You might not have a lot of time. That’s where an SEO-focused agency can help you out. They’ll help you understand how to generate SEO content for social media or your website that will truly help your business succeed.
2. Ask Around
You can also use real-life relationships to take your SEO to the next level. If you have relationships with related businesses, you can work together to share each other’s content — boosting exposure for both of you.
You can create a social media crossover, where you take over each other’s pages, or have your social media profiles share and interact online.
3. Use Your Location To Your Advantage
When you’re looking into digital marketing options, you might have heard that adding a blog section to your website is helpful. That’s particularly true when it comes to local search engine optimization.
You can craft blog articles catered to your area, full of keywords that will bring in the audiences you need. You can also use guest posts – posts on other sites with links back to your services.
People who are interested in the topic of the article will hopefully click on these links to your site. They might even share the posts you create, bringing more people into your business.
Get Started with These Business SEO Ideas Today
These business SEO ideas are just scratching the surface of what’s possible. There’s so much more you can do!
Do you know how to get started? Are you looking for more Local SEO ideas? Contact Pixaura for all the help you need.