A business blog is more than just a place to share a bit of your expertise. It can serve to improve your digital presence, build your brand, and help your business get more customers than ever before. In fact, a business blog can increase website traffic by 55%! If you haven’t done any blogging for your business already, it’s not too late to start.
Here are the 5 top reasons why you need a business blog:
1. You’ll Drive Traffic to Your Website
One reason to create and maintain a business blog is that doing so will improve search engine optimization (SEO) and drive more traffic to your website. Creating useful blog content provides a way to add important keywords to your website and also provides valuable information to your target audience and customers.
When you write useful content — and do it consistently — Google picks up on this. As a result, your rankings improve and you’ll see more targeted search traffic to your website.
2. You’ll Improve Other Marketing Channels
A business blog can strengthen channels where you already communicate with customers and clients.
For example, you can use a blog post to grow your email list and collect email addresses with the help of a lead magnet. You can also share your blogs on social media, newsletters, and other marketing channels.
By linking different marketing channels together, you’ll build a stronger online presence for your business.
3. You’ll Get New Customers
Attracting people to your blog is a solid step towards earning a new customer. When using the right keywords and writing about the right topics, you can attract new customers to your blog who will learn about your business for the first time.
Your blog post should use calls to action (CTAs) to collect email addresses, direct users to service pages, or give them an easy way to get in touch with you.
4. You’ll Build More Brand Loyalty
In addition to attracting new customers, a company blog can also strengthen your connection with current customers. A blog can give your previous clients and customers useful information that relates to your industry.
If your customers become regular readers of your blog, your business will stay on their radar, and hopefully grow more loyal to your business as a result.
5. You’ll Become an Authority in Your Industry
A blog is a great way to establish authority in your field and demonstrate your deep knowledge.
Establishing your expertise builds trust with your customers, and they’ll be more likely to choose your business over a competitor. Additionally, you may also attract better partnerships and show your expertise to other industry professionals.
What are You Waiting for? Launch a Business Blog!
If you want to get more customers through digital marketing, consider launching a business blog. Posting useful content consistently can help you gain more website traffic, prove your authority, and build better connections with potential and current customers.
Need help building your business online? Contact us today to learn how Pixaura can help your business meet its goals.