In today’s world, the face of your business is online. We’re outlining several reasons it’s critical to update your website and keep your content fresh and relevant.
First impressions are everything. Your website can often serve as your customers’ first impression of your business. In fact, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. Whoa. Is your site visually appealing to your customers? Did you design it with your users in mind? There are design elements that increase your website conversions and provide the best user experience (UX) possible. Use them!
Not only is design important, but the speed at which your page loads can also impact customers’ opinions about your site and your business. Users take about 0.05 seconds to form their opinion about a website after it loads. We recognized the first impression factor already, but here we want to emphasize the speed at which they make this decision. It has been found that 53% of mobile users will leave a website if it takes more than 3 seconds to load. Users leaving your site will result in a high bounce rate (and lower Google ranking.) We outline ways to increase the load speed of your website (enhancing UX.)
First impressions combined with quick decisions require an effective CTA (Call To Action). Think of this as the ‘main purpose’ of your site. What actions do you want your customers to take? Do you want to get a phone call or an email? Are you trying to sell a product or service? This CTA should be front and center, and with a solid first impression and great user experience, your website will support your business.
Job seekers also form opinions of your company based on your website. 59% of candidates visit the company website after discovering a job opportunity. Generating prospective employees is a tough task. It’s important to showcase your company in the right light to the right candidates.
Your website answers the “5W’s” (who, what when, where, why) and more. 55% of readers spend less than 15 seconds on a page. Readers can take in only so much information at a time, so it’s important to provide these answers in a digestible way. Making complex things simple is actually very difficult. Pixaura’s team of marketers expertly help with this task, leaving you with a user friendly, impressively designed website.
Google will find your website if it is published. Search Engine Optimization (SEO) helps Google distinguish who would want to find your site upon searching, and then shows it to them. This is incredibly important because 93% of online experiences start with a search engine. SEO is more than just keyword tracking. Websites are constructed like buildings. They need a solid architecture, with things like title tags, meta descriptions and even Local SEO, which helps Google find local businesses upon searches. We offer a Free SEO audit of an existing website to examine your current SEO efforts.
Building a website and monitoring its performance can provide insights that may impact your marketing (and even your entire business’s) decisions. A website built with analytics enabled is critical for measurement. After you have visitors/leads to your site, are you converting them into sales? Or are the people bouncing (yes, this is a real term to indicate someone visited your site and left immediately)? Our team uses Google Analytics’ landing page data to increase conversion rate optimization.
Security updates should be a regular practice for website owners and hosts. Prevent hacking or blacklisting by working with a reputable company that cares about the security of your website. After your site is built and is secure, it’s crucial to analyze the data and make decisions about the effectiveness of your design and content. Are the viewers dropping off at certain points along the web journey? This is a very important (and fun) part of monitoring new and existing websites.
At Pixaura, we think of ourselves as an extension of your marketing team, with developers and marketers all working together to help your business thrive online. For more information or to discuss an update to your website design or digital marketing campaigns, drop us a line. We’d love to hear from you!