You have probably heard that first impressions are everything, but did you know that 94% of first impressions are design related?
An effective business website needs to be attention-grabbing, and there are many components to consider. Even the smallest aspect can be key for converting visitors — or leaving your funnel empty.
We want to make the process more manageable for you, so we’ve put this guide together on what makes for an effective web design.
1. Purposeful Layout
Don’t waste your users’ time by making your design overly complex. Be sure to place tabs, logos, and call-to-actions buttons in logical, strategic places.
Your audience should be able to see them clearly. However, they shouldn’t block any other relevant content or be distracting.
2. User-friendly Navigation
Navigation is a crucial aspect of the user experience. The navigation menu should be placed on top of the website pages and include a clear structure of the pages. Use of a dropdown menu can provide quick access to all sections of the website.
3. Visual Appeal
People will be more inclined to stay on your website if it’s aesthetically pleasing. The colors, images, and videos should be consistent and relevant to your brand. Continuity also helps users to understand that they are on the same website even when they move to different pages.
4. Responsive Design
It’s essential to ensure your website is usable and accessible on all devices. The website should adapt to different screen sizes, from desktops to tablets to mobile devices. Responsive design makes it easy for users to access your website, regardless of their device.
5. Proper Use of Whitespace
Whitespace, the space between web design elements, helps in creating visual clarity. The proper use of whitespace can make the website look clean, organized and helps to draw attention to important website elements.
6. Compelling Content
While your content should be visually appealing, it should also be engaging and relevant. It needs to grab and hold the attention of the user. Your message should be clear, concise, and readable.
7. Use Images and Videos
Visual elements like images and videos, help in breaking up text-heavy content. Proper use of visual elements can make the website more interactive, engaging and more enjoyable for users to interact with.
Your website should be accommodating to those with disabilities. Having features such as alternative text for images, proper heading structure, and keyboard navigation support will make it easier for people to use your site. It also lets your consumers know that you care and will build brand loyalty as well.
9. Include a Call-to-Action
Call-to-action buttons are essential for user engagement, informing users what action they should take next. The CTA should be designed in a way that is easy for users to find, recognize and understand. It should be visually distinct and persuasive, and encourage your users to make a purchase, subscribe, sign up for newsletters, or invest in your services.
Elements of Web Design
Knowing which elements to include for an effective web design can be challenging and overwhelming.
However, working with a professional will help you build the best website possible. Designing business websites is our forte and we are confident we can help you and your business.
You can send us a message directly through our site here, give us a call, or send us an email.