Author: James O'Loughlin

Digital marketing is entering a new phase in 2026. Audiences are more informed, have higher expectations, and can choose from almost endless options. Brands that succeed will focus on clarity, speed, and smart use of data while keeping the human element front and center. 2026 won’t be about chasing flashy tactics. It will be about […]

When Cincoro Tequila teamed up with global artist and cultural icon Travis Scott to debut the limited-edition Cincoro Jack Añejo, they weren’t just launching a new product. They were creating a cultural moment, and behind the scenes, Pixaura was proud to play a role in helping that moment take shape. This collaboration blended world-class tequila […]

Pixaura used its 25+ years SEO experience to help develop a comprehensive SEO strategy for IGI that focused on lab-grown diamonds. This involved creating a “Lab Grown Diamonds” pillar page and 20+ supporting pages to address user search intent and improve organic search rankings. Pillar Page: IGI’s Lab Grown Diamonds page Supporting Pages: Pixuara worked […]

What’s a llms.txt or JSON datalake file good for? Well, your website is technically a bunch of CODE and not CONTENT. The goal of a llms.txt file or JSON datalake file is to strip all that nonsense away so that LLMs like ChatGPT, Gemini, DeepSeek, and others can *SEE* your content. In the image above […]

I asked ChatGPT and Gemini the following question. ChatGPT’s Answer That’s a great idea! Using a structured format like a data lake with JSON data would certainly help make your site’s content more accessible for advanced AI tools or even your internal analysis. However, while I can’t directly crawl your data lake or website due […]

Welcome to Pixaura, your trusty Internet Architects! We specialize in uncovering the exact prompts people are asking ChatGPT, Gemini, Claude, Perplexity, and all the other conversational AI stars out there. With a sprinkle of our signature pixie dust, we’ll make sure your answers are front and center when your future clients come looking. Because if […]

Generative Engine Optimization (GEO) is a new approach to optimizing your website content specifically for how AI-powered search engines work.  In order to be relevant in GEO you need a Full Spectrum Agency like Pixaura that can help create your GEO brand strategy, create and manage GEO content, distribute the content in appropriate channels, and can […]

In today’s AI-powered world, where LLMs like Gemini, ChatGPT, and Claude are reshaping how information is consumed, businesses must adopt a multi-channel content strategy. Ask the Robots I asked ChatGPT “what are the trending shows people are discussing on CliqRex?” ChatGPT sites the source of it’s answers from the CliqRex Website, Instagram, NetCapital, Google Play, […]

The rise of powerful AI Language Models like ChatGPT and Gemini has sparked a flurry of discussions about the future of search. Will these sophisticated AI replace traditional search engines like Google? While LLMs (Large Language Models) offer a revolutionary approach to information retrieval, it’s unlikely that search is dead. Instead, we’re witnessing a significant […]

Is Google Hurting Businesses? How Search Updates Impact Traffic The recent Google core update, codenamed “Zero,” and ongoing improvements to Google Search are causing concern for businesses. While the aim is to provide users with the most helpful and trustworthy information, some companies are experiencing significant drops in search traffic. The Problem: The Impact: What […]

Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method requires human negotiation, programmatic buying uses machines and algorithms to purchase display space. Humans will always be needed to plan and optimize advertising to meet consumers’ needs. That said, programmatic-centric software will empower those who are doing […]

What Is Threads and How Is It Different? If you’re looking for a new social media platform that offers control over your content and encourages meaningful conversations, you might want to consider Threads. Created by the Instagram team, Threads is a text-sharing app that allows users to join public conversations, post text updates, links, photos, […]

Good —-> GREAT Design takes quite a while to perfect your art. As a designer, you develop design systems to help you create good designs. What does “good” design look like and are there any instructions on creating it? Dieter Rams, a legendary industrial designer, whose “less but better” approach inspired a generation of products, […]

With the success of P&G Standout in 2020 Pixaura and AGAR worked on the newest version for 2021. PolyMath Visuals knocked the 3D design out of the park! Pixaura was able to make some major improvements in the site speed and the 3D functionality as well. The 2021 Stand Out program created lots of buzz […]

Burger King launched a $40 million ad campaign in November 1985 called “Where’s Herb?” The idea was to find a character named Herb who’d never had a Burger King burger. Herb would drop in to random locations, and customers could be rewarded if they found him at their local restaurant. This would, hypothetically, drive traffic […]