Author: John

In advertising, timing is everything. A geofencing marketing campaign can help you reach your customers at the perfect time and location.

A business blog is more than just a place to share a bit of your expertise. It can serve to improve your digital presence, build your brand, and help your business get more customers than ever before. In fact, a business blog can increase website traffic by 55%! If you haven’t done any blogging for your […]

Just over 60 percent of small businesses have a website, a powerful tool that can set your business apart. That’s especially true if you use Local SEO to your advantage. So, how do you use search engine optimization in a way that sets you apart from the rest of the pack? Location, Location, Location This is, […]

Every day, there are more than 8.5 billion Google searches. If you aren’t taking advantage of everything that Google search has to offer your business, you may be missing out on a lot of organic traffic. Not only should you be aiming to improve your search rankings through SEO techniques, but you can try to appear […]

It’s no secret that search engine optimization (SEO) is one effective for increasing website traffic and boosting sales. Adding public relations (PR) to your SEO strategy can boost SEO’s effects even more. Yes, PR and SEO may be two different disciplines, but they share a lot of common ground. And when they are combined, the […]

It’s finally done! Your graphic designers have built a beautiful website for your business. But now… no one is using it. So, what went wrong? It’s a common misconception that a visually-pleasing website will boost your business. In reality, using principles of UX (user experience) will optimize your website to perform better for your visitors. […]

You’ve always heard that good SEO requires keyword optimization and a focus on creating high-value links. However, since Google introduced Hummingbird in 2013, these methods have become less effective when used alone. The algorithm may, in fact, deem them to be spam. In other words, SEO isn’t a system you can game – you have to […]

The Metaverse may sound straight from the pages of a sci-fi novel, but it’s quickly becoming a reality. One huge indicator that the Metaverse is right in front of us was the social media giant Facebook rebranding itself as Meta. But what exactly is the Metaverse? In this article, we dive deeper into what marketers should […]

88% of consumers say that authenticity is important in a business. But how exactly do you communicate your bona fides and make customers feel valued when they shop with you or use your services? The answer is branding. It can help a company grow and retain a solid, loyal customer base. What Is Branding? Branding is the […]

20% of new small businesses fail in the first two years of being open!! And that statistic rises to 45% after five years. The main reason is saturated markets. More and more people are getting the opportunity to start their own businesses, making it difficult to stand out from the crowd. One great way to do […]

A recent survey found that 70 percent of businesses are increasing their marketing efforts through email newsletters. Professional newsletters allow you to incorporate valuable information about your business or service at a low cost.  Newsletter can be optimized in several ways – let’s talk about how you can create a fabulous email newsletter for your business. Make […]

Research shows that a majority of Americans own an electronic device of some kind. While these devices are slowly becoming jacks of all trades, it’s important to consider how they use these devices. Some activities are easier / better / faster from a phone, or a computer, leading to device preferences for many users. So which devices […]

A/B Testing: What is it? A/B testing, a.k.a. “split testing,” is a highly effective way to pick the best version of a website, app or marketing strategy. When making important business decisions, it is important to have tangible evidence to point business owners in the right direction. A/B testing pre-dates the creation of websites and apps, having […]

Capturing the imaginations of consumers gets more challenging daily. Studies show that people think 61% of the content they see is below standards. So you might wonder how your digital marketing strategy can rise above the fray. Every successful marketing campaign begins with a great marketing story. That might sound daunting, but not if you use proven […]

It’s been the case for years that retailers need to be online to survive, with online storefronts, social media research and marketing fundamental to doing business. Still, most consumers haven’t made the jump to doing business only online yet. So for now, physical retail retains its relevancy. However, the nature of how we conduct brick-and-mortar sales has […]