Author: John

As a digital marketing agency, we are always looking for ways to help our clients improve their online presence. One strategy that we highly recommend is the use of listicles on their websites. Listicles are articles or blog posts that are structured as a list of items. They can increase engagement, improve user experience, and […]

If you’re a website content creator, you might be familiar with Google’s “Your Money or Your Life” (YMYL) pages. If not, you need to be! YMYL pages can have a significant impact on a person’s life or finances, such as those related to health, finance, or legal matters. Google has implemented strict guidelines for YMYL […]

You have probably heard that first impressions are everything, but did you know that 94% of first impressions are design related? An effective business website needs to be attention-grabbing, and there are many components to consider. Even the smallest aspect can be key for converting visitors — or leaving your funnel empty. We want to make the […]

AI is one of the fastest-growing markets — projected to reach $407 billion by 2027! However, 75% of the population expresses concerns about AI accuracy. To get the best use out of AI, you need to know which platform generates the most accurate and engaging content. Read on to see a comparison between AI’s largest contenders: […]

Let’s start at the end — Facebook Ads work in large part because Facebook is HUGE. How huge? In April 2023, Facebook had about 3 billion monthly users! Social media has become an incredibly powerful marketing tool, and Facebook leads the way. Before you create any Facebook ads, however, you need to know how to use […]

If you’re in the business-to-business (B2B) sphere, you’ll need to rely on different marketing strategies than a business-to-consumer (B2C) company will. However, the key to new business and leads today for almost any business lies with social media. Let’s talk about social media for B2B, why it matters, and how you can get the most […]

Statistics show that 90% of leading marketers have found success with personalized marketing. It has the potential to significantly increase your earnings. Personalized marketing leverages consumer data to appeal to specific consumers, allowing businesses to market to the needs of their potential customers. But if you use information about your customers that they don’t realize you […]

Unlocking the true potential of your business and achieving sustainable growth is the top priority for any entrepreneur or marketer. But in today’s fiercely competitive landscape, traditional marketing strategies may fall short. This is where growth marketing comes in. By employing innovative techniques, leveraging data-driven insights, and focusing on customer-centric approaches, growth marketing holds the […]

Take a guess at how many Instagram accounts there are all over the world. The answer is that over 2 billion people log into Meta’s picture-sharing giant — that’s a massive chunk of the world, and it’s only one social media platform. Social media began in earnest in 2004 with Facebook. Now it encapsulates Twitter, LinkedIn, and […]

There are about 2 billion websites on the internet! With so many existing sites, and new ones popping up every day, it may seem impossible to create something unique that grabs attention. Many people are going about it the wrong way, using page builders for cheap and easy website design instead of hiring a pro. Is that […]

Find out the most useful applications for ChatGPT, which is a popular app created by OpenAI. There are several benefits to using ChatGPT.

Instagram Reels are quick, entertaining and creative, and have the potential to quickly engage people and help businesses reach new audiences.

In advertising, timing is everything. A geofencing marketing campaign can help you reach your customers at the perfect time and location.

A business blog can increase website traffic by 55%! If you haven’t done any blogging for your business already, it’s not too late to start.

Use Local SEO to your advantage and set yourself apart from the rest of the pack with these 3 ideas.

Take advantage of everything that Google search has to offer your business. Improve your search rankings through these SERP features.

Adding public relations to your search engine optimization strategy can create very powerful results. Make the most of both disciplines to take your business to the next level.

Combine user experience (UX) with visually-pleasing design elements to create the ultimate website.

You’ve always heard that good SEO requires keyword optimization and a focus on creating high-value links. However, since Google introduced Hummingbird in 2013, these methods have become less effective when used alone. The algorithm may, in fact, deem them to be spam. In other words, SEO isn’t a system you can game – you have to […]

The Metaverse may sound straight from the pages of a sci-fi novel, but it’s quickly becoming a reality. One huge indicator that the Metaverse is right in front of us was the social media giant Facebook rebranding itself as Meta. But what exactly is the Metaverse? In this article, we dive deeper into what marketers should […]

88% of consumers say that authenticity is important in a business. But how exactly do you communicate your bona fides and make customers feel valued when they shop with you or use your services? The answer is branding. It can help a company grow and retain a solid, loyal customer base. What Is Branding? Branding is the […]

20% of new small businesses fail in the first two years of being open!! And that statistic rises to 45% after five years. The main reason is saturated markets. More and more people are getting the opportunity to start their own businesses, making it difficult to stand out from the crowd. One great way to do […]

A recent survey found that 70 percent of businesses are increasing their marketing efforts through email newsletters. Professional newsletters allow you to incorporate valuable information about your business or service at a low cost.  Newsletter can be optimized in several ways – let’s talk about how you can create a fabulous email newsletter for your business. Make […]

Research shows that a majority of Americans own an electronic device of some kind. While these devices are slowly becoming jacks of all trades, it’s important to consider how they use these devices. Some activities are easier / better / faster from a phone, or a computer, leading to device preferences for many users. So which devices […]