It’s no secret that search engine optimization (SEO) is one effective way for increasing website traffic and boosting sales. Adding public relations (PR) to your SEO strategy can boost SEO’s effects even more. Yes, PR and SEO may be two different disciplines, but they share a lot of common ground. And when they are combined, the results can be truly powerful.
Let us share with you 10 key benefits of incorporating PR into your SEO strategy. Making the most of both disciplines can take your business to the next level.
10 Benefits of Including PR in Your SEO Strategy
1. Increased Brand Awareness and Visibility
Every business wants to be seen and heard by as many people as possible. After all, the more eyeballs you can get on your brand, the better. And that’s where PR comes in.
Getting your business mentioned in the media makes you more visible and to a wider audience. This can drive more people to your website and improve your SEO.
2. Boosted Authority and Credibility
When your business is featured in the media, you become more credible and trustworthy in the eyes of potential customers. After all, if someone else is willing to write or talk about you, there must be something good about you, right? This increased authority and credibility does wonders for your SEO efforts, making it much easier for you to rank high in search results.
3. Improved Click-through Rates
If your brand is mentioned in an article or press release that ranks well on Google, searchers will be more likely to click on your listing over others because they’ve heard of you before. And with a higher click-through rate, you’ll move up the rankings.
4. More Backlinks
Quality backlinks from high-authority websites are essential for good SEO. And one of the best ways to get quality backlinks is by getting placements on these websites through earned media coverage.
These placements can come in the form of articles, blog posts, infographics, or even just mentions in passing; as long as it’s a reputable website, it will help improve your SEO.
5. Wider Social Media Reach
Social media plays a role in SEO, and one of the best ways to improve your social signals is by incorporating PR into your strategy. By posting news and press releases on your social media, you can reach a larger audience and get more people to interact with you, which will help your SEO.
6. Enhanced Customer Relationships
Good PR isn’t just about generating media coverage; it’s also about building and maintaining strong relationships with customers, both current and potential.
By engaging with customers and addressing their concerns publicly, you show that you care and are committed to providing them a great experience. This type of customer service not only improves customer satisfaction but will also result in more repeat business and positive online reviews — both of which are great for SEO.
7. Improved Competitive Advantage
Public relations can give you online and offline advantages over your rivals. By generating positive media coverage, you’re making it harder for your competitors to cut into your market share. This increased visibility can also help you attract more customers and boost your sales, further solidifying your position as the market leader.
8. Greater Customer Insights
PR can also provide valuable insights into your customers’ wants, needs, and pain points. By monitoring your brand and industry mentions in the media, you can stay on top of trends and adjust your marketing and SEO strategy accordingly.
9. Reduced Marketing Costs
Done right, PR can be a very cost-effective marketing tool. In fact, it often costs less than traditional marketing methods like paid advertising. And because PR can generate long-term results, it provides a great return on investment (ROI) for businesses of all sizes. This makes it an ideal strategy for businesses on a tight budget.
10. Increased Sales
At the end of the day, every business wants to increase leads and sales. And while PR may not seem like a direct sales tool, it can actually be quite effective in driving sales. PR indirectly leads to more sales by driving more traffic to your site.
Takeaway
PR is a vital part of any marketing and SEO strategy. It can help improve your brand awareness and visibility, as well as your authority and credibility. It can also boost your click-through rates, backlinks, social signals, customer relationships, and competitive advantage. Moreover, it can provide you with valuable insights into your customers and help increase sales. Finally, it’s a cost-effective marketing tool that provides a great ROI.
What are you waiting for? Start incorporating PR into your SEO strategy today and witness your business reach new heights!