How Pixaura helped Brown’s Run Golf Club grow
SERVICES USED
THE PROBLEM
Brown’s Run was a booming Country Club for Armco execs in Middletown, Ohio. When the steel company left town, Brown’s Run saw a consistent decline in members.THE SOLUTION
Brown’s Run changed its business model and became a semi-private club open to the public. Pixuara created the “Classic Country Club Experience Now Open to the Public” campaign along with others. Non-members historically knew Brown's Run was out of reach until we targeting golfers with "Open to the Public" ads. Pixaura is Brown’s Run AOR and is happy with our partnership to provide all digital marketing services.
“Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development.”
2,000,000
People Reached via Social Media
15k
Tee-Times Booked 2020
100
New 4 and 5 Star Reviews
96%
Local SEO score increased 46% to 95%
Strategy
Our strategy focused on building personas and speaking directly to the customers while keeping a clean and professional aesthetic.
Web Design
A clean and coherent design with a focus on the ‘country club experience’ came to life. The site is easy for Browns Run staff to maintain.
Social Media
Pixaura created 5 campaigns to stay on message and on brand. All content is created by Pixaura and approved by Brown’s Run.
Ad Targeting and Management
Pixaura created ads based on campaign strategies, target personas, and geographic targeting.
Online Reviews and Local SEO
Pixaura helped generate 100 new 4 and 5 star reviews, as well as increased Local SEO Score from 46% to 99%.
