Brown’s Run Golf Club

Our work with Brown's Run began with a strategy to reach a new audience for their Golf Club, Event Center, and Tavern. Pixaura helped create a new website, social media campaigns, SEO, and Google Ads.


The Testimonial

“Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development.”

-Avine Kiser (Marketing Manager)

The Problem

Brown’s Run was a booming Country Club for Armco execs in Middletown, Ohio. When the steel company left town, Brown’s Run saw a consistent decline in members.

The Solution

Brown’s Run changed its business model and became a semi-private club open to the public. Pixuara created the “Classic Country Club Experience Now Open to the Public” campaign along with others. Non-members historically knew Brown's Run was out of reach until we targeting golfers with "Open to the Public" ads.

2,000,000


People Reached via Social Media

15k


Tee-Times Booked 2020

100


New 4 and 5 Star Reviews

96%


Local SEO score increased 46% to 95%

Strategy

Our strategy focused on building personas and speaking directly to the customers while keeping a clean and professional aesthetic.

Web Design

A clean and coherent design with a focus on the ‘country club experience’ came to life. The site is easy for Browns Run staff to maintain.

Social Media

Pixaura created 5 campaigns to stay on message and on brand. All content is created by Pixaura and approved by Brown’s Run.

Ad Targeting and Management

Pixaura created ads based on campaign strategies, target personas, and geographic targeting.

Online Reviews and Local SEO

Pixaura helped generate 100 new 4 and 5 star reviews, as well as increased Local SEO Score from 46% to 99%.

Review Management

Pixaura is Brown’s Run AOR and is happy with our partnership to provide all digital marketing services.