How Pixaura helped Cincoro grow

THE PROBLEM

The Cincoro tequila company had lagging sales, visibility, and needed a smoother online purchasing process. Created by Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, Michael Jordan of the Charlotte Hornets, and Wes Edens of the Milwaukee Bucks, they also needed their online presence to reflect the elevated brand and refinement that Cincoro was aiming for.

THE SOLUTION

Beginning with a "mobile first" approach we refined the look and feel to a clean and elegant website redesign. By streamlining and simplifying the check-out process, and adding impactful SEO language translations we were able to increase sales and conversions. In conjunction with detailed search engine optimization tactics and a robust and targeted Google Ad campaign their company has risen above the many competitors in the crowded field of top-shelf tequila companies.

Cincoro Tequila

“Pixaura has been an invaluable partner in shaping Cincoro Tequila’s digital strategy. Their creativity, technical expertise, and data-driven approach helped us design and launch a new high-performing website that enhances the consumer experience. They not only delivered a seamless, visually stunning site but also tackled complex integration challenges and optimized backend systems. With ongoing data insights and strategic thinking, they empower us to refine our digital presence. More than an agency, Pixaura is an extension of our team, driving innovation and growth.”

Emma Medina - SVP Marketing , Cincoro Tequila

Mobile first web approach

Increasingly, users access websites primarily from mobile devices. This design philosophy leads to lighter, faster websites since you focus on essential features first. This can improve loading times and overall performance while also prioritizing essential content and features, leading to a more streamlined and focused user experience.

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LA Lakers campaign

To execute the geo-fenced digital rollout for the limited-edition LA Lakers Cincoro tequila, Pixaura designed a localized, high-performance landing page exclusively optimized for users inside Southern California. Their campaign precisely targeted regional premium buyers, seamlessly channeling basketball fans and luxury collectors into an optimized purchase path tailored around the bottle’s iconic purple and gold ombré design.

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Travis Scott campaign

In support of the limited-edition launch alongside Travis Scott’s Cactus Jack brand, Pixaura structured a seamless digital strategy, prepared the Cincoro website to handle the massive traffic surges from social media drops.Our team crafted an impactful digital flow that blended Cincoro’s luxury aesthetic with Travis Scott’s bold creative edge, guiding eager fans and collectors smoothly from teaser content, e-blasts, and product education straight to purchase conversion.

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Web design life cycle

While adhering to the brand guidelines of Cincoro a crisp new design was created from the ground up progressing through wireframes, mock-ups, and ultimately full development. This process insures 100% client involvement, approval, and satisfaction.

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