How Pixaura helped Grandaddy grow
SERVICES USED
THE PROBLEM
The needs of an internationally recognized indie rock band whose history spans decades are both unique and challenging, but it's just the type of challenge that Pixaura loves to tackle. Grandaddy came to Pixaura with an outdated website that didn't provide the band with a means to control their merchandise sales or with the interactivity that would allow them to build relationships with their biggest fans.THE SOLUTION
Pixaura built a state-of-the-art website that honors the band's history by giving it a retro feel that harkens back to Grandaddy's 90's origins. The site, naturally, includes an optional soundtrack, automated tour updates, ways for fans to purchase music, merchandise and unique memorabilia, and an exclusive member area behind a paywall, which not only offers the client a new revenue stream, but allows the band a way to connect with their most devoted fans.
