IGI – International Gemological Institute


The Problem

IGI operates a highly respected Diamond and Gem rating and valuation certification service around the world. With enormous potential for growth in the US markets, the goal is to educate the consumer and build their confidence.

The Solution

Pixaura recognized multiple audiences for IGI certified diamonds and gems and developed the #IGIConfident Campaign to help build trust. Jewelry stores and consumers know when they see an IGI certificate the ratings and grading are thorough and accurate.
The 5Cs; Color, Clarity, Cut, Carat Weight, and the Industry’s first-ever ‘Fifth C’…Confidence. #IGIConfident

Social Media Ad

Logo Refresh

IGI wanted to refresh their logo with a “gold” feeling.

Valentines Giveaway Landing Page

IGI.org

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Blog Posts