THE PROBLEM

IGI operates a highly respected Diamond and Gem rating and valuation certification service around the world. With enormous potential for growth in the US markets, the goal is to educate the consumer and build their confidence.

THE SOLUTION

Pixaura recognized multiple audiences for IGI certified diamonds and gems and developed the #IGIConfident Campaign to help build trust. Jewelry stores and consumers know when they see an IGI certificate the ratings and grading are thorough and accurate. Color, Clarity, Cut, Carat Weight, and the industry’s first-ever "Fifth C", Confidence.

Social Media Advertising

Using motion graphics and traditional graphics, social advertising is a game-changer in the world of marketing! With the power of social media platforms, you can reach a massive audience, build brand awareness, and drive conversions like never before.

Social Media Management

Blog Posts

Consistently publishing high-quality blog posts can help to establish your authority in your industry or niche. By providing valuable insights and expertise, readers will view you as a trusted source of information, helping to build your reputation and credibility.

Digital Strategy

Collateral Materials

Branded collateral materials can provide valuable information to potential clients, helping them to understand a company’s products or services and how they can benefit from them. This can help to educate clients and build trust by demonstrating a company’s expertise in its industry.

Brand Strategy

Landing Pages

Landing pages are an essential aspect to an advertising campaign as they focus the user on the the funnel target and provide invaluable tracking and ROI statistics.

IGI.org

Trade Show Booth

Pixaura designed the IGI trade show booth in a clean and contemporary aesthetic that enhances confidence, professionalism, and trust.

Brand Strategy

Motion Graphics

As part of the social media strategy, animated motion graphics were used to highlight and focus attention on important campaigns.

Motion Graphics