The ProblemHow to make OHC visible to families and individuals that find out they have cancer in the hyper-competive cancer treatment market.
The SolutionThrough extensive iterations, focus groups, and content assessment, the website was very focused on the target audience. The last thing viewers to the site need is a difficult experience. We were able to help OHC with a fresh look, simple navigation to find resources, and give people with cancer hope.
The local hospital competition to attract cancer patients is highly contested and saturated area, so we created compelling campaigns to stand out in the crowd and precisely targeted marketing dollars to maximize their effect.