Digital Strategy


Pixaura | News | Digital Strategy

How Dedicated Landing Pages Drive Conversions

2 August, 2021
If you haven't created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15... read more

How to Use LinkedIn for Business Marketing

19 July, 2021
Do you want to grow your platform on LinkedIn? LinkedIn provides business owners with a great opportunity to engage with other people in a professional... read more

How Can Local SEO Solutions Help My Business Rank Higher?

15 June, 2021
The truth is, customers are looking for local businesses to solve their problems. With advances in modern technology, search engines can narrow down search results... read more

Programmatic Advertising: Reach More Customers for Less

28 May, 2021
As a company who uses online advertising you know that the goal is to reach as many customers as possible. If the opportunity were presented... read more

Protect Your Reputation: How to Respond to Negative Reviews

17 March, 2021
People value what others say about a product or service. Before purchasing, 91% of people read online reviews, 84% believe them, and 68% only need... read more

7 Ways to Quickly Increase Your Social Media Engagement

8 March, 2021
In today’s world of online businesses and social media, building relationships with your audience or customers is crucial to increasing your engagement. When your audience... read more

The Ultimate Guide to CBD Marketing

4 December, 2020
The CBD market is booming. But it is also becoming saturated with competition, increasing the demand for effective CBD marketing. It's critical to learn how... read more

What Will Be The Digital Marketing Trends for 2021?

20 November, 2020
In many ways, the pandemic has showcased the value of going digital. In a contactless world, having an online presence has become a necessity.  While... read more

B2B Marketing: What You Need to Do Differently

13 October, 2020
B2B vs B2C (and B2G) Let's knock out a couple definitions. B2B: business to business.B2C: business to consumer.B2G: business to government. The way sales occur,... read more

Rising Retail Categories | Think with Google

16 September, 2020
Think With Google continues to push the boundaries of analytics. In May 2020, they rolled out a new feature - Rising Retail Categories. The data... read more

Google Ads 101

9 September, 2020
It can be intimidating and overwhelming when you're getting started with Google Ads. Diving in without a solid understanding of how Pay-Per-Click (PPC) ads work... read more

Don't Search for Herb

2 September, 2020
Burger King launched a $40 million ad campaign in November 1985 called "Where's Herb?" The idea was to find a character named Herb who'd never... read more

5 Signs You Need a Digital Marketing Agency

30 July, 2020
The global business landscape has changed in remarkable ways with the advent of the Internet. There are more opportunities than ever, but the abundance of... read more

5 Reasons You Should be Using Email Marketing

20 July, 2020
Email marketing isn’t new or sexy. But email marketing is effective. The digital landscape changes rapidly, with new technologies and new mediums meaning you’ve got... read more

8 Reasons to Update Your Website

28 May, 2020
In today's world, the face of your business is online. We're outlining several reasons it's critical to update your website and keep your content fresh... read more

Optimize Your Online Presence with Local SEO

15 May, 2020
Digital Marketing is an umbrella term for a complex puzzle consisting of pieces -- all connecting back to your website. The more consistent the pieces are,... read more

6 Reasons Your Business Needs Instagram

22 April, 2020
If I told you there was a platform with over a billion users, would you be interested? I'm really hoping you said yes. The Instagram... read more

Marketing During a Crisis

14 April, 2020
DEVELOPING AN INTERIM STRATEGY This is a difficult time for everyone, and for you, a difficult decision: marketing during a crisis. How should you do... read more

Don't Stop Advertising! Now More than Ever.

27 March, 2020
In these uncertain times, it can be challenging to know how to market effectively.  This is a scary time for many businesses, and there are... read more

Your Business Needs CallRail. But Why?

5 March, 2020
You set your marketing strategy. You know your target audience. Your ads are running across social media and Google. Business is increasing, maybe even booming.... read more

Don't Just Advertise - Engage With Customers!

18 February, 2020
Let’s face it: people don’t like ads.  We’re bombarded with them every day in every place.  We’ve learned to look past them, ignore them, or... read more

You Started a Business. Congratulations!

6 February, 2020
You Brought Your Dream to Life. Now What? You had an idea and you made it happen. You started a business! It took a lot... read more

Your Marketing Campaign? People Hate It.

11 December, 2019
What Not to Do In Your Next Marketing Campaign It’s not you. Oh wait, it definitely is. Think you know what you’re doing when it... read more

Faith, Trust, and a bit of Pixie Dust

6 November, 2019
pix·ie dust noun a substance or influence with an apparently magical effect that brings great success or luck. For example, "the folks who live there... read more

Four Digital Strategies You Need to Use

18 September, 2019
You Can’t Run a Successful Business Without These Four Digital Marketing Tactics Companies without digital strategies are often drifting, aimlessly through the search engine world,... read more

Digital Marketing - Éstee Lauder Does it. Do You?

28 August, 2019
Major Players Invest in Digital Marketing We still come across many a client who is dragging their feet when it comes to digital marketing. If... read more

Your Digital Marketing FAQ's Answered!

5 August, 2019
You have burning digital marketing FAQ's. We have expert answers.   Can I just do my own SEO (search engine optimization)? You CAN, but chances... read more

How To Write Title Tags That Get Clicks

9 July, 2019
Write Title Tags Like an SEO Pro When it comes to how to write title tags for SEO (search engine optimization), writing clickable titles makes... read more

The One Thing You Need to Do for Successful SEO

11 June, 2019
We’ll let you in on a little secret...the key to successful SEO When it comes to successful SEO, content will always be king. Google may... read more

Drop These Phrases From Your Marketing

1 May, 2019
How to Write Effective Marketing Content If I never read “tribe” or “all the feels” in any marketing content again, it will be the best... read more

Google Local Service Ads: What to Know

22 April, 2019
Don't miss out on prestigious real estate: Google Local Service Ads. What It Is and Why It’s Awesome If you have the chance to appear... read more

Digital Marketing Myths: It’s All About the Metrics

2 April, 2019
Myth Busted: Digital Marketing Is Only About Numbers When it comes to digital marketing myths, it used to be "all about the numbers." If your... read more

Procter & Gamble - Making a Corporate Site

2 March, 2019
We helped create the Procter & Gamble annual report, and we feel very fortunate to be involved with this project. This was our third time... read more