Category: Programmatic Advertising

A Guide to Geofencing Marketing
/In advertising, timing is everything. A geofencing marketing campaign can help you reach your customers at the perfect time and location.
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Native vs Display Advertising: Comparing Types of Programmatic Advertising
/Step one for anyone looking to advertise their business is to review studies on the best advertising methods. Since 74% of people claim to be tired of ads, it’s important to strike the right balance! There are the two main types of programmatic digital advertising: native and display. The question is, what’s the difference? Read on […]
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How Dedicated Landing Pages Drive Conversions
/If you haven’t created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15 landing pages across their promotions get 55% more leads! Landing pages might be a highly effective way to grow your business, but if you are going to use them, you […]
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Programmatic Advertising: Reach More Customers for Less
/As a company who uses online advertising you know that the goal is to reach as many customers as possible. If the opportunity were presented for you to reach more customers for a lower cost… you would take it, right? Well, you’re in luck. With the use of programmatic advertising through Pixaura, the opportunity is […]
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