What is Programmatic Advertising?

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Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method requires human negotiation, programmatic buying uses machines and algorithms to purchase display space. Humans will always be needed to plan and optimize advertising to meet consumers’ needs. That said, programmatic-centric software will empower those who are doing […]

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Illustration of how geofencing marketing works

A Guide to Geofencing Marketing

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In advertising, timing is everything. A geofencing marketing campaign can help you reach your customers at the perfect time and location.

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desktop vs tablet vs mobile display

Native vs Display Advertising: Comparing Types of Programmatic Advertising

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Step one for anyone looking to advertise their business is to review studies on the best advertising methods. Since 74% of people claim to be tired of ads, it’s important to strike the right balance! There are the two main types of programmatic digital advertising: native and display.  The question is, what’s the difference? Read on […]

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man and woman analyzing landing pages as part of digital advertising strategy

How Dedicated Landing Pages Drive Conversions

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If you haven’t created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15 landing pages across their promotions get 55% more leads!  Landing pages might be a highly effective way to grow your business, but if you are going to use them, you […]

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woman browsing web and viewing programmatic advertising on tablet

Programmatic Advertising: Reach More Customers for Less

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As a company who uses online advertising you know that the goal is to reach as many customers as possible. If the opportunity were presented for you to reach more customers for a lower cost… you would take it, right? Well, you’re in luck. With the use of programmatic advertising through Pixaura, the opportunity is […]

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