Illustration of how geofencing marketing works

A Guide to Geofencing Marketing

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In advertising, timing is everything. A geofencing marketing campaign can help you reach your customers at the perfect time and location.

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desktop vs tablet vs mobile display

Native vs Display Advertising: Comparing Types of Programmatic Advertising

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Step one for anyone looking to advertise their business is to review studies on the best advertising methods. Since 74% of people claim to be tired of ads, it’s important to strike the right balance! There are the two main types of programmatic digital advertising: native and display.  The question is, what’s the difference? Read on […]

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man and woman analyzing landing pages as part of digital advertising strategy

How Dedicated Landing Pages Drive Conversions

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If you haven’t created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15 landing pages across their promotions get 55% more leads!  Landing pages might be a highly effective way to grow your business, but if you are going to use them, you […]

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woman browsing web and viewing programmatic advertising on tablet

Programmatic Advertising: Reach More Customers for Less

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As a company who uses online advertising you know that the goal is to reach as many customers as possible. If the opportunity were presented for you to reach more customers for a lower cost… you would take it, right? Well, you’re in luck. With the use of programmatic advertising through Pixaura, the opportunity is […]

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