Category: Review and Reputation Management

Customer reviews are more than just feedback. They’re ready-made marketing assets.

What It Means for Your Business in 2026 In December 2025, the Federal Trade Commission sent warning letters to 10 companies over suspected violations of its Consumer Review Rule, signaling that enforcement against fake or incentivized 5‑star reviews is no longer theoretical. Those letters warn that creating or buying fake reviews, or rewarding customers only […]

Today, word travels faster than ever. One glowing review can bring in a flood of new customers, and one negative experience can spread across the internet before you’ve even finished your morning coffee. We’ve seen it countless times. Businesses of all kinds, from restaurants to dentists to retail shops, thrive or stumble based on the […]

Your online reputation isn’t just important, it is your business. One viral post, one negative review, or a poorly timed tweet can spread like wildfire. But some brands? They don’t just survive online backlash, they turn it into a win. Here are four real-life examples that show how smart online reputation management can save, and […]

SEO is all about keywords, backlinks, and technical tweaks…right? While those are undoubtedly important, there’s one SEO powerhouse hiding in plain sight: your positive reviews. Google loves fresh, authentic, and relevant content, and happy customers are giving it to you for free. Here’s how to turn those glowing reviews into real SEO wins (and why […]

Customer reviews are essential for businesses in the digital age. They provide social proof, influence purchasing decisions, and improve search engine rankings. However, how businesses go about soliciting customer reviews can make a big difference. Ethical review collection strengthens a brand’s credibility, while dishonest tactics can lead to mistrust, penalties, and even legal consequences. So, […]

Online reviews have become one of the most influential factors in consumer purchasing decisions. A staggering 93% of consumers say online reviews impact their choices, and businesses with strong ratings tend to attract more customers. However, the power of reviews has also led to manipulation, with some companies resorting to fake feedback, review suppression, and […]

Any good business owner knows that customer reviews can make a huge difference in the success of a company. It can be tricky convincing your clients to write a glowing review, especially since you’re asking them to take time out of their day. There are plenty of ways to get people to review your services, one of […]

With nearly nine out of ten consumers reading reviews before ever making a purchase online, it can feel as if a bad online reputation is the death of the company. Often, it’s something small that spirals out of control — an order gone wrong, or a poor choice of words from a social media agent. If this […]

People value what others say about a product or service. Before purchasing, 91% of people read online reviews, 84% believe them, and 68% only need to read between one and six reviews to be convinced. You cannot control what others say. But you can respond to negative reviews in a way that helps your reputation, […]

The Coronavirus continues to grind the world to a halt. Not even Google business reviews have been able to escape its effects. As of last week, Google business reviews are no longer being published to business accounts. This came largely in response to ill-informed or malicious reviews about businesses not being open during their typical […]

97% of Customers Read Online Reviews When was the last time you bought something without reading a review? Restaurant or roofer, dentist or car, potential customers are not purchasing without checking reviews first. And why would they? With an array of choices at their fingertips, they’re not just picking the first name in the phone […]

The Right To Be Forgotten. What is it and What Does it Mean for Your Business? Don’t pretend you haven’t done it. We all Google ourselves, but what if your results keep turning up something you don’t want everyone to know? Future employers seeing debt you used to owe or embarrassing affiliations from when you […]

Online reviews are an important facet of business in the modern digital age. It’s imperative that you gather reviews for your company. Reviews on your website and search engines for your products or services help your business. We can help! Industries Most Reliant on Reviews Statistics about online reviews Online reviews help your business, plain […]

Do Online Reviews Matter? You’re the master of your industry, you’ve got your brand on lock, you’re killing it in your local market. Then it happens: one bad review rears its ugly head. You’re thinking an online review won’t make or break your business, but you’re wrong. Remember how businesses used to thrive through personal […]

Facebook ratings and reviews have changed, and now it’s easier to find great businesses with recommendations. According to Facebook, 1 in 3 users are finding reviews and recommendations from the network, making the reviews section of your Facebook business page pretty important! At this point, it’s well established that reviews and recommendations are critical for […]