Category: Social Media

For years, social media marketing seemed simple enough: build an audience, post consistently and stay active. And while that strategy still has value, there’s a problem with relying on organic social media alone. Having followers doesn’t mean those followers will see your content. Social platforms control what appears in users’ feeds, and businesses are competing […]

Artificial intelligence has become almost impossible to ignore. It can write captions, generate images, brainstorm campaigns, analyze performance, repurpose content, and more. So, should AI be doing more of your social media marketing? The answer is yes (but probably not in the way you think.) AI can be an incredibly useful marketing tool when it […]

Most advice online is based on personal opinions, isolated success stories, or outdated algorithm myths. The data tells a more nuanced story.

The visible product is a Facebook post, an Instagram Reel, or a LinkedIn update. A lot happens behind the scenes to make those posts effective.

A lot of businesses treat social media like a box to check. They post a few times, maybe hire someone to schedule content, and then… nothing.

Facebook ads have evolved, and the gap between businesses that understand that and those that don’t is growing.

It’s one of those tactics that feels like personalization… but also kind of feels like a cheap trick.

For years, brands built their social media strategies around public feeds like Instagram posts, Facebook updates, TikTok videos, and LinkedIn content. The goal was reach, impressions, and engagement driven by algorithms. But that’s all changing. Public feeds are becoming less predictable, less organic, and less valuable. In their place, private communities are emerging as the […]

Google Discover just raided the social media closet and tried on something new. Instead of only serving up news articles, recipes, and blog think pieces, it is now sprinkling in Instagram and X posts. And just to keep things interesting, it added a follow button so users can subscribe to creators without leaving the feed. […]

Every marketer dreams of creating that one post everyone shares—the one that seems to explode overnight. But viral content isn’t magic or luck. It’s psychology. At Pixaura, we always say: design stops the scroll, copy converts. Understanding the psychological triggers behind viral content will help your brand do both. Step 1: Surprise Stops the Scroll […]

TikTok’s platform has become a place where creators and businesses can thrive—until they don’t. If you’ve noticed a sudden drop in views, engagement, or discoverability, you might be facing the dreaded TikTok shadowban. Let’s talk about what that is and how you can recover from one if it happens to you. What Is a TikTok […]

In the fast-paced digital world, consumers expect more than static ads and scheduled posts; they demand authentic, real-time interactions with their favorite brands. Real-time engagement—connecting with customers instantly through social media comments, live chats, and instant feedback systems—is a cornerstone of modern marketing. Why Real-Time Engagement Is Crucial Channels for Real-Time Engagement Tips for Effective […]

One of the most popular social media platforms in the world, TikTok has more than a billion active users. However, the app has faced extensive criticism and drawn scrutiny from governments around the world. The United States, the most vocal opponent, has considered banning TikTok due to concerns over data privacy and national security.  This […]

Social media has become integral to marketing strategy, offering businesses and individuals the ability to connect, engage, and promote their products or services on a global scale. However, with this immense power comes the need for responsibility and accountability. Recent discussions around social media regulation have gained momentum due to concerns over fake news, user […]

LinkedIn has been adapting and evolving over the years, and it’s important for businesses to keep up with these changes. In the past, LinkedIn was primarily used as a platform for job seekers and recruiters. However, with the rise of content marketing, LinkedIn has become an excellent platform for businesses to showcase their expertise. 1. […]

In today’s fast-paced digital world, attention spans have become shorter, making it challenging for businesses to convey their message effectively. However, short-form video content offers marketers a golden opportunity to engage their target audience and achieve remarkable results. 1. The Growing Popularity of Short-Form Videos Short-form videos, typically lasting from a few seconds to a […]

What Is Threads and How Is It Different? If you’re looking for a new social media platform that offers control over your content and encourages meaningful conversations, you might want to consider Threads. Created by the Instagram team, Threads is a text-sharing app that allows users to join public conversations, post text updates, links, photos, […]

Let’s start at the end — Facebook Ads work in large part because Facebook is HUGE. How huge? In April 2023, Facebook had about 3 billion monthly users! Social media has become an incredibly powerful marketing tool, and Facebook leads the way. Before you create any Facebook ads, however, you need to know how to use […]

If you’re in the business-to-business (B2B) sphere, you’ll need to rely on different marketing strategies than a business-to-consumer (B2C) company will. However, the key to new business and leads today for almost any business lies with social media. Let’s talk about social media for B2B, why it matters, and how you can get the most […]

Take a guess at how many Instagram accounts there are all over the world. The answer is that over 2 billion people log into Meta’s picture-sharing giant — that’s a massive chunk of the world, and it’s only one social media platform. Social media began in earnest in 2004 with Facebook. Now it encapsulates Twitter, LinkedIn, and […]

Instagram Reels are quick, entertaining and creative, and have the potential to quickly engage people and help businesses reach new audiences.

If your small or medium business is not using social media video marketing, you’re missing out on a huge chunk of lead capturing, spreading brand awareness, and sales enhancement.  YouTube, Facebook, and Instagram are undoubtedly leading the way when it comes to social media video marketing, but the new kid on the block – TikTok […]

In 2020, an estimated 3.6 billion people used social media worldwide. With such a diverse pool of people to build a client base, social media marketing has become an essential tool for businesses. But, how do you use social media marketing and customer trends effectively? In this article, we discuss social media usage and its relation to […]

Digital advertising is expected to increase by 60% in the coming year. The past decade saw a significant rise in digital marketing as consumers switched to online shopping.  In more recent years, some consumers have actually taken on the role of social media influencers. Businesses need to learn to leverage influencer marketing. To keep up, brands have […]