TikTok app logo crossed out with red Ban sign displayed on phone screen with the US flag background. TikTok getting banned in the USA concept.

Can the Government Ban TikTok?

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One of the most popular social media platforms in the world, TikTok has more than a billion active users. However, the app has faced extensive criticism and drawn scrutiny from governments around the world. The United States, the most vocal opponent, has considered banning TikTok due to concerns over data privacy and national security.  This […]

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Navigating Social Media Regulation and Safeguarding Free Speech

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Social media has become integral to marketing strategy, offering businesses and individuals the ability to connect, engage, and promote their products or services on a global scale. However, with this immense power comes the need for responsibility and accountability. Recent discussions around social media regulation have gained momentum due to concerns over fake news, user […]

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Why Is LinkedIn Important for My Business?

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LinkedIn has been adapting and evolving over the years, and it’s important for businesses to keep up with these changes. In the past, LinkedIn was primarily used as a platform for job seekers and recruiters. However, with the rise of content marketing, LinkedIn has become an excellent platform for businesses to showcase their expertise. 1. […]

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The Power of Short-Form Videos for Digital Marketing

In today’s fast-paced digital world, attention spans have become shorter, making it challenging for businesses to convey their message effectively. However, short-form video content offers marketers a golden opportunity to engage their target audience and achieve remarkable results. 1. The Growing Popularity of Short-Form Videos Short-form videos, typically lasting from a few seconds to a […]

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Threads – Is it the Twitter Killer?

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What Is Threads and How Is It Different? If you’re looking for a new social media platform that offers control over your content and encourages meaningful conversations, you might want to consider Threads. Created by the Instagram team, Threads is a text-sharing app that allows users to join public conversations, post text updates, links, photos, […]

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Facebook Ads 101: How to Create Successful Ads and Boost Your ROI

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Let’s start at the end — Facebook Ads work in large part because Facebook is HUGE. How huge? In April 2023, Facebook had about 3 billion monthly users! Social media has become an incredibly powerful marketing tool, and Facebook leads the way. Before you create any Facebook ads, however, you need to know how to use […]

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Social Media for B2B Companies

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If you’re in the business-to-business (B2B) sphere, you’ll need to rely on different marketing strategies than a business-to-consumer (B2C) company will. However, the key to new business and leads today for almost any business lies with social media. Let’s talk about social media for B2B, why it matters, and how you can get the most […]

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9 Signs You Need to Hire Social Media Management Services

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Take a guess at how many Instagram accounts there are all over the world. The answer is that over 2 billion people log into Meta’s picture-sharing giant — that’s a massive chunk of the world, and it’s only one social media platform. Social media began in earnest in 2004 with Facebook. Now it encapsulates Twitter, LinkedIn, and […]

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Expand Your Reach with Instagram Reels

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Instagram Reels are quick, entertaining and creative, and have the potential to quickly engage people and help businesses reach new audiences.

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What is the Metaverse? Does It Impact Business Marketing?

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The Metaverse may sound straight from the pages of a sci-fi novel, but it’s quickly becoming a reality. One huge indicator that the Metaverse is right in front of us was the social media giant Facebook rebranding itself as Meta. But what exactly is the Metaverse? In this article, we dive deeper into what marketers should […]

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Tiktok For Business: How To Use It To Boost Marketing

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If your small or medium business is not using social media video marketing, you’re missing out on a huge chunk of lead capturing, spreading brand awareness, and sales enhancement.  YouTube, Facebook, and Instagram are undoubtedly leading the way when it comes to social media video marketing, but the new kid on the block – TikTok […]

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What Social Media Usage Reveals About Your Client Base

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In 2020, an estimated 3.6 billion people used social media worldwide. With such a diverse pool of people to build a client base, social media marketing has become an essential tool for businesses. But, how do you use social media marketing and customer trends effectively? In this article, we discuss social media usage and its relation to […]

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What Is an Influencer? 5 Ways an Influencer Can Help Your Business

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Digital advertising is expected to increase by 60% in the coming year. The past decade saw a significant rise in digital marketing as consumers switched to online shopping.  In more recent years, some consumers have actually taken on the role of social media influencers. Businesses need to learn to leverage influencer marketing. To keep up, brands have […]

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The Latest Social Media Advertising Trends

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Almost four billion people use the internet on a regular basis. That’s almost half the world’s total population, and the rate of use is even higher in many developed nations. Digital advertising for businesses is more popular than ever for good reason. We live in a digital age. Businesses advertising online is not just the norm but instead […]

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How Dedicated Landing Pages Drive Conversions

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If you haven’t created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15 landing pages across their promotions get 55% more leads!  Landing pages might be a highly effective way to grow your business, but if you are going to use them, you […]

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How to Use LinkedIn for Business Marketing

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Do you want to grow your platform on LinkedIn? LinkedIn provides business owners with a great opportunity to engage with other people in a professional manner. This helps them build rapport with companies, individuals, and supporters. It can ultimately grow revenue and expand business opportunities. But how does business marketing work on LinkedIn? And how […]

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How to Use Instagram Stories To Help Your Business

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Why Instagram Stories Have Power Let’s start with why Instagram stories have such potential power. With the increase of influencer marketing and Instagram stories, the average feed post per week has gone down each year. When stories were introduced in 2016, the average number of feed posts per week from influencers was 3.3. Now in […]

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How to Determine Your Target Audience

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What is a Target Audience? A target audience is the group of people you want to reach with your online presence. Knowing your target audience helps you narrow down where and how you focus your marketing efforts. Your target audience is not everyone – they are the people most invested in your content, products and […]

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7 Ways to Quickly Increase Your Social Media Engagement

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In today’s world of online businesses and social media, building relationships with your audience or customers is crucial to increasing your engagement. When your audience interacts with your posts, you have the opportunity to respond with something funny (but appropriate), offer above and beyond customer service or just answer the question. These interactions will help […]

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The Best Design Apps to Elevate Your Social Media

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Humans are visual beings. The brain has millions of neurons that respond to visual cues and carry signals to the brain. This provides marketers a phenomenal opportunity to tap into the power of visual marketing and design to boost engagement and sales.  Let’s dive in and look at the most effective techniques and tools for […]

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Should I Boost a Facebook Post or Run an Ad?

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You absolutely must have a Facebook page for your business or brand in today’s digital world. But Facebook offers a world of opportunity beyond just sharing updates with your fans. Facebook advertising offers the ability to reach an incredible amount of people, and the ROI is terrific. But there are multiple ways to advertise – […]

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Don’t Stop Advertising! Now More than Ever.

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In these uncertain times, it can be challenging to know how to market effectively.  This is a scary time for many businesses, and there are important decisions to be made. You need revenue, but if you stop digital marketing, it’s hard to make sales. If you continue advertising, how do you ensure your message is […]

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don't just advertise - engage with your customers

Don’t Just Advertise – Engage With Customers!

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Let’s face it: people don’t like ads.  We’re bombarded with them every day in every place.  We’ve learned to look past them, ignore them, or at best, skim their content. But there’s a better way. Don’t just advertise to your customers – engage with them! It isn’t all bad news.  Customer feedback about what they don’t […]

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Four Reasons Your Brand Needs a Facebook Group

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Posts from your favorite Facebook business pages are dwindling on your newsfeed. It has left you wondering, is anyone seeing my business page posts? The hard truth is…probably not. At the beginning of 2018, Facebook altered its algorithm to promote more “meaningful social interactions,” leaving many business pages in the dust. It’s hard for businesses […]

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