Website bounce rate, visitor click to see website and leave or exit, marketing or advertising analytics for SEO optimization concept, mouse pointer fall and bounce on trampoline on website page.

What is Bounce Rate?

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Bounce rates are an important metric for understanding a site’s overall user experience.  Google defines bounce rate as: “The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).” Basically, this means that when a visitor “bounces” from a page, they have left the page and site after […]

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A lot of question marks and one light bulb in a hand. FAQ concept

If Your Website Doesn’t Have an FAQ Page…

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…you’re missing opportunities to enhance your customers’ experience by providing quick solutions to common queries, reduce customer support interactions, and increase conversions. An online presence is more important than ever, as potential customers increasingly turn to the internet to research products and services. For businesses to stay competitive in today’s marketplace, one component of a […]

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A smiling piggy bank and coins

“Your Money or Your Life”… Google’s YMYL Guidelines

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If you’re a website content creator, you might be familiar with Google’s “Your Money or Your Life” (YMYL) pages. If not, you need to be! YMYL pages can have a significant impact on a person’s life or finances, such as those related to health, finance, or legal matters. Google has implemented strict guidelines for YMYL […]

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9 Essential Elements of Effective Web Design

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You have probably heard that first impressions are everything, but did you know that 94% of first impressions are design related? An effective business website needs to be attention-grabbing, and there are many components to consider. Even the smallest aspect can be key for converting visitors — or leaving your funnel empty. We want to make the […]

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Cartoon depiction of website builder

Page Builders Suck

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There are about 2 billion websites on the internet! With so many existing sites, and new ones popping up every day, it may seem impossible to create something unique that grabs attention. Many people are going about it the wrong way, using page builders for cheap and easy website design instead of hiring a pro. Is that […]

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Website UX vs. Design

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Combine user experience (UX) with visually-pleasing design elements to create the ultimate website.

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Small Businesses Need Big Websites

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20% of new small businesses fail in the first two years of being open!! And that statistic rises to 45% after five years. The main reason is saturated markets. More and more people are getting the opportunity to start their own businesses, making it difficult to stand out from the crowd. One great way to do […]

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hand with credit card passing through computer screen, symbolic online payment

Online Payment Methods for Your Online Business

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In a world where more transactions are being completed online, you need to provide options for your customers. Accepting multiple payment options helps online business owners reach more customers. When these customers are scouring the internet for products and services, you are making their life easier by expanding their payment options. With immediate payment and […]

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woman with coffee and shopping on tablet, screen shows a shopping cart icon

How to Reduce Abandoned Carts & Improve Checkout Process

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It’s easy to underestimate the value of the checkout process. One might think that once a would-be customer has selected what they want and put it in their cart, you may as well have made the sale. However, that isn’t the case. Cart abandonment, where someone simply leaves your website without confirming their purchases, is […]

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animated graphic of web designer building WordPress website

WordPress Tips and Tricks

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Over 40% of the Internet is built off of WordPress. And that’s not a coincidence. WordPress offers a world full of everything at your fingertips: SEO, plugins, responsive design, coding done for you, and easy ways to post articles. Yet it can be quite overwhelming if you’re new to using WordPress. If that’s the case, here […]

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P&G StandOut 2021 website homepage

P&G StandOut 2021

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With the success of P&G Standout in 2020 Pixaura and AGAR worked on the newest version for 2021. PolyMath Visuals knocked the 3D design out of the park! Pixaura was able to make some major improvements in the site speed and the 3D functionality as well. The 2021 Stand Out program created lots of buzz […]

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Paper with Americans with Disabilities Act (ADA) on a table

Why ADA Compliance Matters for Your Website

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Is your website functioning within ADA compliance? If not, it should be. This allows your website accessibility to everyone, even those who have disabilities that affect their vision, hearing, or other physical limitations. If you’re not sure if your website is ADA compliant or you’re wondering what its benefits are, keep reading. In this guide, […]

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Why Responsive Website Design Matters

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Website design is rapidly evolving. Gone are the days where you only needed a minimal design made just for desktop computers.  Over 50% of website visits are from mobile users. This means that your website not only needs to be visually appealing, but also responsive on mobile.  Responsive websites adapt to create the best experience for the user. […]

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effective e-commerce solutions

5 Essential Requirements for Effective E-Commerce

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More and more people worldwide have access to the internet. Customers feel that online shopping is more helpful than going outside to buy items at a physical store. E-commerce websites differ from typical websites in significant ways. What are the fundamental prerequisites that make it simple for clients to buy from you? This article discusses five […]

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P&G Standout + Pixaura

Pixaura + P&G: STANDOUT Virtual Campus

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P&G STANDOUT / Emerging Leaders Camp is a program that invites the brightest college students from around the nation to participate in a 1 week program. Thousands of students apply, and only 200 are selected to come to Cincinnati and learn more about P&G and their specific Function (a P&G business term defining department). At […]

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keep your website up to date and relevant

8 Reasons to Update Your Website

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In today’s world, the face of your business is online. We’re outlining several reasons it’s critical to update your website and keep your content fresh and relevant. 1. First Impressions. First impressions are everything. Your website can often serve as your customers’ first impression of your business. In fact, 75% of consumers admit to making judgments […]

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SEO and magnifying glass

Improving SEO Score and Site Speed

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A solid strategy for moving your company higher in search results is by improving your SEO score and site speed. In terms of ranking, Google will use Lighthouse. In terms of UX, Google Analytics should be considered. They both play an important role in ranking in different ways and are influenced by different factors. I […]

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COVID updates

COVID19 | Website & Social Updates

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This time is going to be difficult for all businesses to survive, but we’re here with you. Pixaura will be offering, at no charge, web design/development services associated with the COVID19 / Coronavirus.  Pixaura will be performing COVID19 updates to our clients’ sites for free. If you are not our client, we will also help […]

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Woman frowning at computer

Hire Professional Website Designers. Skip the DIY.

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Why Is No One Coming to my Website? You went with the template over the professionally designed website. You’ve created your mind-blowing website. It’s beautiful. It’s telling your brand’s story perfectly. You did it for free on Squarespace. No one is coming. When it comes to websites, free isn’t always better. In fact, it’s never […]

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p&g annual report

Annual Report and Web Development for P&G

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When P&G needed their 2019 Annual Report created, they called on Madison Design and Pixaura. Madison took the reins and designed the print and web versions. Pixaura helped with the digital strategy, design, and development of the online microsite. We’re really happy with the results —— check it out here!

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military field medicine

Mixed Reality is Helping Medical Trainees!

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We’re happy to announce the arrival of a new website we built for Unveil Systems. At Pixaura we really dig working with cool companies. Unveil fits this description perfectly! This state of the art company uses mixed reality to train military, EMS and future doctors. For us, it was a privilege to build the website […]

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website design graphic

Why You Need Professional Website Design

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Do You Need A Professional Website Designer? Absolutely. There is no shortage of services that let you drag and drop a website to your heart’s content. But what are you missing out on that professional website design can give you? We’re letting you in on three advantages when you work with a web development pro. […]

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woman smiling at laptop

You Have SEO Problems. We Have Solutions.

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We are Calling Out the Top Three SEO Mistakes We See Clients Making Not everyone is an SEO master, and we don’t expect you to be. That’s what we’re here for. We’re tackling the top three SEO problems we see and explaining why they are common issues. Waiting Until After Your Website is Built Many […]

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procter & gamble website

Procter & Gamble – Making a Corporate Site

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We helped create the Procter & Gamble annual report, and we feel very fortunate to be involved with this project. This was our third time contributing to the report with Madison Design Group. We kicked off the process last week, and it’s amazing how many voices are included in the Annual Report. Jennifer Corso spearheaded […]

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