In masonry, the cornerstone is the first stone in the construction of the foundation. Likewise, your website’s cornerstone content plays a significant role in SEO strategy and you need to place the content appropriately.
If you write many articles, posts, and content about a topic/subject like “SEO” you need to define one page/URL as the cornerstone content. For example, inside of Pixaura.com this SEO page becomes the cornerstone page for SEO – AND we tell Google this. Without a cornerstone page, everything you post about SEO will compete against each other to attract Google’s attention.
Using the cornerstone method we build up the SEO rank power for this particular page by adding new supporting content, posts, FAQs, etc… within your site. After we fix the majority of SEO architecture on your site we begin a content strategy to build all of the content around your site to support these cornerstones.
Your entire site can not be Cornerstones. You need to pick the most important product or service and within your business, create these cornerstone pages, then develop supporting content around these ideas.
Pixaura will help you select the SEO keywords and phrases. Some data we use to make these decisions include Keyword Difficulty and Search Volume. Additionally, we consider the PPC environment… what is the average cost per click for an ad, and how many competitors are advertising? Your Google ads strategy and your SEO strategy can, and should, complement each other.
Now that you’ve established your cornerstone content, the page needs to convert visitors into clients. This is where Pixaura helps with CRO (Conversion Rate Optimization). How do we design the page so that it converts the visitors into clients? Pixaura handles this by implementing excellent web design UI/UX and content and analyzes everything we build with data. We use heat maps and track user journeys to identify where visitors spend time, what they like, and where they drop off.
How many internal pages link to the cornerstone page? Your cornerstones should definitely have the most internal links. We recommend installing the Yoast SEO plugin and checking your internal link count.
Drop us a line to get working on your Cornerstone Content for SEO!
Learn more: additional reading on Cornerstone Content.