How Dedicated Landing Pages Drive Conversions

Pixaura | News


If you haven’t created dedicated landing pages for your marketing campaigns, now is the perfect time to start. Because according to Hubspot, companies who use 10-15 landing pages across their promotions get 55% more leads! 

Landing pages might be a highly effective way to grow your business, but if you are going to use them, you need to know how to get the best landing page conversions.

In this guide, we’ll walk you through everything you need to know about creating landing pages that drive more conversions for your business. 

What Is a Landing Page and Why Use One?

If you are getting decent traffic numbers to your website and sales are going up, you might wonder whether there’s any point in using a landing page.

However, a landing page is critical if you plan on running any marketing or paid promotional campaigns. It is a purposeful one-page form with a strong call to action to capture email addresses or other contact information from customers.

You need to put a landing page in front of prospective customers if you are running any online marketing. You want your target customer to take action, and a landing page is your tool for doing that. 

The Benefits of Creating Landing Pages for Each Marketing Campaign

The first job of a good landing page is to collect email addresses and grow your email list. That’s why the most high-converting landing pages tend to be light on features and focus heavily on a single form field for the email address. 

Get your landing page strategy right for each campaign, and you can potentially grow your email list by hundreds or even thousands of subscribers in a matter of months.

Consider the rate of this growth in the context of your business, particularly if you can translate a small percentage of those subscribers into paying customers. 

In short, a great landing page for every single marketing promotion is central to your digital marketing strategy. It can have a direct link to your revenue growth. 

If you create dedicated landing pages for each new marketing campaign, you can achieve a more personalized sales funnel. And with a landing page builder, it costs minimum time and effort to create one.

Each campaign sales funnel will ultimately help you maximize conversions. You can align your marketing messages with your offers.

How to Boost Landing Page Conversions

Of course, even when you understand the power of a landing page, getting the right page for each campaign is a different matter. However, you can follow plenty of best practice tips to ensure you are achieving a high conversion rate. 

Choose The Right Offer

Every landing page design should have something enticing to offer the audience. This offer must have a tangible link to your business services or products and be something that your target audience will love.

It must be relevant. It might be tempting to run an iPad competition. But you will get email addresses from people who want an iPad, not the product you sell (unless you sell iPads, of course). 

Pick a Great Headline

The most critical aspect of each landing page is your headline. According to Marketing Sherpa, you can double your conversion rate simply by improving your headline.

Good headlines encourage a visitor to continue reading your landing page instead of clicking on the back button.

It is the first thing someone will read when they hit your landing page. So you must take time to create copy that will capture their attention. 

Aim for 7-10 words, use power and action words, and make the headline relatable to your target audience. 

Keep It Simple

It’s tempting to try something clever and innovative when creating a marketing campaign, but when it comes to landing pages, keep it simple, like these landing page examples

Use precise language that your audience will recognize, simple graphics that don’t distract from the message, and easy-to-understand call-to-actions.

Don’t overwhelm your audience with a big, complex form. Stick to a simple field for the visitor to enter their email address, a check box covering the terms, and a clearly labeled submit button. 

Strong Branding

Suppose a visitor discovers your campaign landing page after learning about your business from your website or social media, or even a paid ad. In that case, you want to provide some reassurance that they are in the right place. 

That’s where effective branding comes in. Use fonts, colors, and your branding guidelines to ensure your landing page design is consistent with the rest of your business. 

Not only does this remind visitors where they are, but it is an extra selling point to boost conversions. They will see branding from a business they already know, like, and trust. 

Split Test

Test, don’t guess. That’s the rule to follow when trying to improve conversion rates. If you have a landing page with low conversion, you might feel tempted to look at that page and take an educated guess as to where the problem lies. 

But you’d be surprised at how easy this guesswork is to get wrong. In reality, the only way you can figure out a conversion problem is to run some split tests.

That means testing two nearly-identical landing pages, sending half of your traffic to each page. 

Start by testing two different headlines, then your sub-headline, followed by your call to action. If that doesn’t work, test your images and, finally, your offer. 

Consider Video

As the old saying goes: show, don’t tell. When it comes to landing pages, the best way to put this rule into practice is to use video. It will demonstrate the beauty of what you have to offer your audience in each campaign. 

Use a short 20-30 second video to show your audience what they will get when entering their email address. If your offer is something small like a discount voucher, you might think this is too much.

But you can be smart with this and use your video to feature a customer testimonial. A happy customer talking to the camera about snapping up your fantastic product using a discount voucher can have a positive impact! 

Creating Landing Pages to Grow Your Business

It’s time to start building landing pages for your next marketing campaign. Creating landing pages that convert well can significantly impact the number of leads you get and your revenue, so it’s a wise investment.

We’re here to support you with that goal. Get your free digital consultation with us today. We can talk to you about how to use marketing to achieve your business targets in 2021 and beyond. 

Let's Work Together :)
Based on 23 reviews
Michael LeFort
Michael LeFort
20:00 28 Oct 21
Great team of smart, caring professionals. Tireless workers constantly earning trust of clients.
Melissa LeFort
Melissa LeFort
20:57 07 Jul 21
It was a pleasure to work with James and the entire Pixaura Team. Our rebranding and website launch was seamless and completed in record time. The Pixaura team was very easy to work with- clear communication, excellent design and met our aggressive timelines. Highly recommend and look forward to working with again soon.
Working with Pixaura has been transformative for our SEO strategy. SEO, in general, is a highly complex and confusing concept. It was a challenge for us to go on "faith" that investing in an SEO strategy would be worth it and we would be able to see results. It takes a company that respects its clients and meets them where they are, in their knowledge of SEO, then works to provide clarity on the work being done. The team at Pixaura didn't "assume" we had vast knowledge of SEO, and they continually take the time that we need to ensure we understand the next steps and strategy.The team atmosphere, personal attention and transparency that we have experienced with Pixaura is only matched by their outstanding professionalism. Working with James, John and Zach has been an awesome experience and we highly recommend Pixaura!
18:44 20 Oct 20
James and his team at Pixaura are the best! Pixaura recently redid our home and product pages for our website and did an amazing job. We asked for a lot and they exceeded expectations.
Ma Joelle Burke
Ma Joelle Burke
14:00 19 Oct 20
I highly recommend James and the Pixaura team. They have helped us launch our brand and have provided exceptional expertise and execution when it come to our digital strategy. I am extremely grateful to have their support as a small company!
Bryan Breslov
Bryan Breslov
17:47 14 Oct 20
We have switched to Pixaura about a year ago from a much bigger national company, and we love the results. Pixaura has a small team that works with you on all your needs, resulting in a smooth project continuity. All of our campaigns are set up with tracking information, which enables us to optimize the results, and we are provided with detailed reports to track our progress. Overall, we are delighted with what Pixaura has to offer.
Noah Beiting
Noah Beiting
16:41 14 Oct 20
Excellent partners in web development. Easy to work with and very talented!
Benjamin Miller
Benjamin Miller
16:36 14 Oct 20
Experts, professional - clear value add.
avinne kiser
avinne kiser
14:48 16 Apr 20
Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
World Peace Yoga
World Peace Yoga
18:54 10 Apr 20
Wow! Every so often we work with a company that is a delight in every way, reliable, efficient, effective and easy to work with! Pixaura aka James and crew fit that bill to a T! Thanks for all your energy and effort!
Judi LoPresti
Judi LoPresti
15:34 25 Feb 20
Tech wizards! I got a notice from my web host company on a Thursday that I needed to find a new host ASAP. I reached out to James, he was in my shop the next day and had my website transferred over to his host within 24 hours. Really stoked to not have to worry about this anymore! As a small biz owner trying to run a business, take care of customers, inventory and bike repairs, the last thing I want to worry about is my website! 👏🏼👏🏼👏🏼 Thanks James!
Michael danov
Michael danov
22:31 24 Feb 20
Great service overall, would use it again and highly recommend the team!
Marina Kandkhorov
Marina Kandkhorov
12:27 26 Oct 19
I wholeheartedly recommend Pixaura to anyone looking to take their business to the next level. That is exactly what they did for us. James, Tim and team are great at what they do and have delivered on every promise. Keep up the good work.
Pixaura are high professionals and a company your digital marketing
Ilyan Mishiyev
Ilyan Mishiyev
00:31 16 Sep 19
Great job, thank you! Very creative and professional team, needed help with an urgent project to build a promotional site. They took control from start by understanding what needed to be done, provided their plan to move forward, and finished it right on time. Thank you for the help!
Diana Daniloff
Diana Daniloff
14:54 15 Sep 19
I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
Steve Wolf
Steve Wolf
14:56 11 Sep 19
It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
INCREDIBLE. There is simply no overstating how powerful this team is. From unlocking the potential of our SEO/SEM efforts to leveling up the potency of our social-media engagement... these folks bring a multiplying effect to everything they touch. Truly. & Because they frame everything through a deeply strategic lens -- with the question of "How does [ digital-marketing tactic X ] help this particular company realize their mission and hit their goals" acting as their guiding principle -- it really does feel like we magically gained a whole new in-house "Digital Marketing Department." (& One that's operating at certified "Expert Level," too.) ... Suffice to say, it's been a game changer.
Garret Ollish
Garret Ollish
13:56 18 Jun 19
My team and I have had the pleasure to work with James and his crew on a mutual client; the energy and excitement that they attack their work with is incredible. They're a team of people who truly care about what they do, and have experience to back up all that energy too. I trust their expertise, and would recommend them whole heartedly.
Elijah Kirtman
Elijah Kirtman
21:19 17 Jun 19
In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
David Klingerman
David Klingerman
17:41 17 Jun 19
Pixaura is fantastic. Highly relatable team of creatives who can turn around any solution we're looking for.
Amanda Hunter
Amanda Hunter
14:42 17 Jun 19
Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
Benchman System
Benchman System
17:33 12 Jun 19
Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!