Drop These Phrases From Your Marketing

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How to Write Effective Marketing Content

If I never read “tribe” or “all the feels” in any marketing content again, it will be the best day of my life. Maybe not the best but definitely one of the top ten. Aside from my personal opinion, when it comes to writing effective marketing content, cutting the fluff can have a colossal impact.

Short & Simple

Repeat the words “concise” and “clear” to yourself over and over when drafting copy. This should be your mantra when it comes to digital content. Drafting your content like you’re trying to meet a word count quota is difficult to read. If it bores your consumer, it pushes them to other sites. Ask yourself, do I need this phrase or am I reverting back to my high school English days? Let’s look at some phrases and words that you can remove to improve your content.

  1. I think

You’re a writer. You’re a professional. It’s time to stand behind your ideas and not second guess your expertise with this timid and self- deprecating phrase.

Example:

I think writing marketing content is the bee’s knees.

Writing marketing content is the bee’s knees.

  1. Perhaps/Maybe/Simply

Toss these modifiers and use clear, assertive phrases for more impact.

Example:

Perhaps, removing fluff words improves writing.

Removing fluff words improves writing.

  1. So

This little guy is often used as a sad transition of ideas. Delete it and you’ll find that your sentence still communicates effectively without the useless word.

Example:

So contact us for effective digital marketing

Contact us for effective digital marketing

  1. Very

Nothing will degrade the quality of your writing like throwing in this offensive adverb. You’re better than this. Take out the “very” and the verb, and instead use a new descriptor word.

Example:

Margot does very good work.

Margot is a genius.

  1. Often

This weak descriptor not only sounds generic but tells the consumer nothing. Quantify your idea and you’ll provide clarity.

Example:

We often see clients making this mistake.

Clients make this mistake weekly.

  1. Thing

Using “thing” in place of an actual idea is a rookie move. Expand on your idea with a thoughtful word in its place.

Example:

Pride in a well-drafted Google Ad is a thing we can all relate to.

A well-drafted Google Ad is pure bliss.

You’ve got great ideas. Successfully communicating them to a consumer can be tough. Follow these guidelines or let Pixaura do the heavy lifting for you. It’s what we do best.

Kasi DetmerDrop These Phrases From Your Marketing

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