Pixaura used its 25+ years SEO experience to help develop a comprehensive SEO strategy for IGI that focused on lab-grown diamonds. This involved creating a “Lab Grown Diamonds” pillar page and 20+ supporting pages to address user search intent and improve organic search rankings.
Pillar Page:
Supporting Pages:
Pixuara worked closely with IGI identify the content and wrote all of the copy for gemological accuracy and SEO value.
The results of Pixaura’s SEO plan have been outstanding, with IGI’s ranking for “lab grown diamonds” improving from not being in the top 100 in the beginning of 2024 to reaching the top 10 in the US and India as of March 2025..
As you can see by the results, our efforts have worked and IGI is now positioned with companies that are potentially spending 10-20x more on SEO.
The success of the plan can be attributed to the tactical approach taken by Pixaura and John Pollard of IGI and his subject matter expertise. This involved analyzing high search volume supporting pages and building out all the SEO architecture and sub-pages to support the lab grown diamond pillar.
Key Improvements:
- The monthly search volume for “lab grown diamonds” in the US has grown from 110k in 2024 to 165k in 2025
- The monthly search volume for “lab grown diamonds” in India has grown from 25k in 2025 to 40k in 2025
- The organic value of being in position 1 or 2 for “lab grown diamonds” is estimated to be worth around $265,000 to $639,000 in organic traffic per month. This value is subjective and based on the potential value of items to be sold.
- IGI’s ranking for “lab grown diamonds” improved from not being in the top 100 in 2023 to #9 in the USA and India
Other SEO Wins:
“lab grown diamonds vs natural diamonds” — igi.org is #10 for this terms. Monthly search volume is 18k. When we started IGI.org was not in the top 100 for this search term either.
“man made diamonds vs real” — IGI.org is #6 for this term. Monthly search volume is 12k. When we started IGI.org was not in the top 100
Conclusion
This case study illustrates Pixaura’s expertise in helping clients rank for extremely difficult keywords that have a high monetary value for our clients.
Final note. You can’t stop working on SEO but the tide is changing… we’re talking about GEO. With an investment in SEO and GEO (generative engine optimization) we can help your company establish itself as an industry and thought leader and we can help estimate the organic value of these results
If you need help with your SEO + GEO, drop us a line.
