Facebook Ads 101: How to Create Successful Ads and Boost Your ROI

Percentage increases by steps. ROI concept.

Let’s start at the end — Facebook Ads work in large part because Facebook is HUGE. How huge?

In April 2023, Facebook had about 3 billion monthly users!

Social media has become an incredibly powerful marketing tool, and Facebook leads the way. Before you create any Facebook ads, however, you need to know how to use them effectively. In this guide, we’ll go over how you can create successful Facebook ads that will boost your ROI.

Build a Marketing Funnel

Creating a single ad is one thing, but to truly have an impact, focus on building a solid marketing funnel. An ad is a great way to bring in prospects, but you need to be able to guide them to ultimately make sales.

The initial ad should include a lead magnet that catches users’ attention. Make sure it’s interesting enough to encourage them to click through to your landing page. At this point, you should offer something of value that encourages them — sign up for a free trial, for example.

The next stage is conversion, which could be a page where they opt-in to receive emails from your brand. You should have an auto-responder sequence in place that helps turn these leads into paying customers.

Putting effort into every stage of your marketing funnel helps prospects want to take the next step.

Remarket to Your Previous Audience

Increased business is why we work to get new eyes on your ads. At the same time, you can’t ignore users that have already shown some interest.

With Facebook ads manager, you can retarget users who’ve already shown some attraction to your products or services. This means that you can show reminders to people who have clicked on one of your ads in the past but not proceeded further through the marketing funnel.

They likely have some sort of interest in what you offer. Showing them a different (but relevant) ad has a good chance of catching their attention again. It can be more effective to reach out to people you already know are interested, rather than always trying to reach new customers.

Run Several A/B Tests

You want your Facebook ads to cost as little as possible while still being highly effective. As such, it’s important to compare the results your different ads are producing.

In most cases, your early ads won’t be the most successful. With time, your marketing skills will improve and you’ll easily be able to make better ads. It’s good to try different versions of ads and compare their performance after launch.

A/B testing involves launching two slightly different ads, and seeing how the results change based on the variation. You can try different colors, headlines, designs, landing pages, etc.

Keep your variables minimal so you can correctly attribute which changes are responsible. Seeing what your audience responds to the most lets you optimize your ads. With time, you’ll be able to improve your your entire campaign’s effectiveness.

Know Your Ideal Customer

Before you put out ads, you have to know who you’re targeting.

Think about what may interest or catch the attention of your potential customers. Also, consider what problems they’re trying to solve and how much they’re willing to spend to do so. This will help you tailor your ads so that they resonate with your audience.

Create Compelling Headlines

There are plenty of Facebook ad specs you’ll want to think about, but some of the most important elements are also the simplest. The headline is one of the first things people will see, and if it doesn’t immediately catch their attention, people will simply scroll past it.

It can be a good idea to create various headlines for different demographics. What may be of interest to men aged 45-60, for example, may not garner the same interest from women aged 20-30 years old.

Keep Track of Your Campaign Performance

Even if you think your ads are perfect, you can only be sure if you track their performance. The metrics you can track include clicks, conversions, and impressions.

Analyzing these metrics allow you to optimize your ads to be even more effective, and prioritize resources more efficiently so that you can get the results you’re after.

Make Use of Different Ad Types

Facebook has a wide range of ad types worth taking advantage of. Some available options include:

  • Images
  • Videos
  • Slideshows
  • Stories
  • Carousels
  • Collections
  • More

Determine which types resonate the most with your audience and focus on them.

Creating Effective Facebook Ads for Your Brand

It can take a while to create an effective marketing campaign, but with some solid Facebook ads, you’ll be able to drive a lot more conversions. It can be helpful to work with a professional agency that has the skills and experience to help you create a Facebook Ads campaign that will generate strong results.

Pixaura is a full-service digital marketing agency that can help you develop Facebook ads that will get you the best ROI. Take a look at our Facebook Advertising page to find out more about how we can help your brand.