Facebook and Instagram Ad Targeting

Filling out the following information about your prospective customer or client will help hone the ad targeting.

Reach specific audiences by looking at their interests, activities, the pages they liked, and closely related topics. Combine interests to expand your ad’s reach.

Reach people based on purchase behaviors or intent, device usage, and more. Some behavior data is available for U.S. audiences only.

Reach people who have a specific kind of connection to your page or event. This narrows the audience to include only people with that specific link to your connection. who also meet the other targeting categories.