Posts from your favorite Facebook business pages are dwindling on your newsfeed. It has left you wondering, is anyone seeing my business page posts? The hard truth is…probably not. At the beginning of 2018, Facebook altered its algorithm to promote more “meaningful social interactions,” leaving many business pages in the dust. It’s hard for businesses to stay relevant enough for users to see their updates. One thing that is apparent? Facebook groups seem to be getting all the love when it comes to newsfeed real estate. As a business owner, you’re probably wondering what to do.
Facebook Page or Facebook Group?
Or both?
You may be ready to throw in the towel when it comes to your business page, but hold onto it. While your posts may not be getting as much exposure, a business page is non-negotiable. When people are searching for your brand on Facebook, you need to show up. A business page not only presents you as a legitimate business but allows you to post information and links that group pages do not. This means people can quickly get hours, contact information, your website link, and more. This is also a point of contact if a consumer is trying to reach you. They will be searching for your business page, not your group.
While your group posts are going to show up in newsfeeds, this is only true for people who are already in your group. Chances are you have more people that “Like” your business page than members of your group. We can’t forget all of the old OGs out there who haven’t quite grasped the concept of a Facebook group. They are an important part of the equation for a lot of businesses. If you want to do a live video, you’ll want to do it where the most people are going to see it – your Facebook business page.
Facebook Ads
Facebook paid advertising can get you more Likes and followers. While groups have become an integral part of your social media marketing plan, only posts from your business page can be boosted. Another key reason to keep your Facebook business page relevant.
There is no doubt that Facebook groups make your consumers feel special and add another level to your consumer connection. A group is a place where we can interact with consumers and fans at a deeper level. Once your consumer is in your group, get ready to show up all over their newsfeed. Tout your group as a place for insider info, tips, sales, and juicy extras.
If you’re curious how to create a Facebook group, invite fans to join your group, set admins and moderators and more, check out these helpful tips from Facebook themselves.
The end game is to turn fans into sales. Utilizing both Facebook business pages and groups means you’re reaching the widest audience possible and staying relevant in the competitive real estate of the Facebook newsfeed.