How Heatmaps Can Improve Your SEO Strategy

'SEO' highlighted in green with felt tip pen

Every SEO strategy relies on search engines to attract customers. These search engines bring people to your website, but the rest is up to you.

Your web pages and content influence conversion rates. Businesses use A/B split tests to test their way to high-converting pages. Heatmaps help take the guesswork out of the process.

Heatmaps can guide your SEO strategy and increase your conversion rates. These resources enable business owners to see how visitors engage with their content.

We’ll share some ways heatmaps can improve your digital marketing efforts and boost sales, so keep reading below. 

What Are Heatmaps?

Heatmaps provide visual representations of how users engage with your site. These maps track the mouse movement from each visitor’s computer.

Most people’s eyes move as they hover their computer mice. Heatmaps use various colors to indicate the warm and cold parts of a web page.

Red regions indicate popularity. Blue regions on a web page received less attention from visitors.

How to Use Heatmaps for SEO

Heatmaps let business owners see where visitors click the most across each web page. Businesses prioritize some calls to action more than others. Those key prompts should generate the most clicks.

You can relocate your vital calls to action to the most populated parts of your web page.

These shifts will improve the backend of your SEO marketing. More visitors will follow the prompts to subscribe to your list or schedule an appointment.

Heatmaps Can Boost Your Google Ranking

Heatmaps help business owners optimize the user experience. We’ve already covered how these insights can increase sales. Combining heatmaps with Google Analytics can also increase your search rankings.

Google uses various SEO data points to rank web pages. One of those metrics is bounce rate. Bounce rate measures how many people leave your website after visiting a single web page.

Sticky websites have lower bounce rates, and Google sees this as a perk. They associate in-demand websites with brand authority

Google only wants to show the top web pages to their users. Google likes when people spend more time on your website and browse through multiple articles. 

Increasing your bounce rate and visit time makes your website more favorable from Google’s perspective. The algorithm will gradually increase your ranking and help you reach more people. Prior optimizations from the heatmap’s guidance will help you turn more traffic into more sales.

Your SEO Strategy Will Benefit From Heatmaps

Heatmaps provide extra data points for your SEO strategy. They let you see how visitors interact with your website. Improving the user experience will help with rankings and sales.

Heatmaps are one part of an effective SEO strategy. Combining the right pieces can help your company outshine the competition.

Our free SEO audit can help your business get rank well on Google and other search engines. We’ll provide insights to improve your SEO strategy.

Contact us today about our free SEO audit. We would love to help your business grow.