The rise of powerful AI Language Models like ChatGPT and Gemini has sparked a flurry of discussions about the future of search. Will these sophisticated AI replace traditional search engines like Google? While LLMs (Large Language Models) offer a revolutionary approach to information retrieval, it’s unlikely that search is dead. Instead, we’re witnessing a significant shift in how we access and consume information.
With the influx of AI and LLMs will people go to these solutions for answers versus Google Search?
Will search be specific to products and things? Or will all the answers be inside LLMs?
How can your business ensure it gets mentioned in ChatGPT, Gemini, and other LLM answers?
When I want help writing or refining something, I use Google Gemini or OpenAi ChatGPT. I don’t go to these solutions to find “What Companies provide AS/400 RPG programmers?” I would generally go to Google for that.
But, I decided to test this theory. I asked Gemini, Google Search, ChatGPT, Bing, and MS CoPilot the same question, “What Companies provide AS/400 RPG programmers?” and I’m not surprised by the results. I’m doing this research for a specific company called Programmers.io and want to see where they are positioned in the results.
Gemini LLM – “What Companies provide AS/400 RPG programmers?”
Robert Half, Apex Systems, TekSystems, and Programmers.io are the Staffing Agencies selected by Google Gemini.
O.K., let’s do a Google Search.
Google Search – “What Companies provide AS/400 RPG programmers?”
The answers from Google Search are similar to Gemini. But not exact with IBM, Integrative Systems, and Programmers.io.
But, then I thought, in Google Search I’m not in “Conversation Mode” and I would simply search for a keyword or phrase. Instead of “What companies provide the best AS/400 Programmers?” I would most likely search for “AS/400 Programmers.” it’s our natural behavior to search for the thing, product, or solution in Google.
Google Search – “AS400 Programmers”
I got a couple different results. But, I noticed Google believes my search intent is general information about AS/400 RPG Programmers.
ChatGPT – “What Companies provide AS/400 RPG programmers?”
ChatGPT Results are very similar to Google Search. With Response 1 including Integrative Systems, Programmers.io, and Berkshire eSupply and Response 2 includes Integrative Systems, Programmers.io, and Talsco, inc.
Bing – “What Companies provide AS/400 RPG programmers?”
Look at all the Integrative Systems results for this search in Bing. The #1 result and all of the knowledge boxes are different blog posts relative to AS400 RPG Programmers. It’s evident they are making the investment in content around this topic to be #1 for SEARCH and AI.
Microsoft CoPilot – “What Companies provide AS/400 RPG programmers?”
CoPilot has a new contender — Silveredge Consulting in position #1 with Programmers.io and Integrative Systems in 2 and 3.
SEO in the Age of AI – LLMO or GEO
After these quick tests I believe AI SEO is just glorified SEO but with more of a conversation approach to your specific question. BUT, the top answers match Google and Bing results. Which, makes me believe that LLMs like ChatGPT and Gemini grade, rate, store, their results in a similar way that search engines do — based on the quality of the data sources.
The emergence of LLMs necessitates a shift in SEO strategies to remain relevant. LLMO (Large Language Model Optimization) or GEO (Generative Engine Optimization). If you want to succeed in the paradigm shift of AI providing answers, you need to ensure your site is providing valuable content and you ARE the domain authority.
- Focus on High-Quality Content: LLMs prioritize high-quality, informative, and well-structured content.
- Optimize for Conversational Queries: Tailor content to answer common user questions in a conversational and informative style.
- Leverage Structured Data: Implement schema markup to help search engines and LLMs better understand your website’s content.
- Build Authority: Focus on building strong brand authority and establishing yourself as a trusted source of information.
- LLMO & GEO: LLMO (Large Language Model Optimization) or GEO (Generative Engine Optimization)
Conclusion:
Search is not dead, but it’s evolving. LLMs are transforming how we interact with information, offering new opportunities and challenges. By embracing AI-driven SEO strategies, businesses can ensure their online presence remains visible and effective in this rapidly changing landscape.
Key Takeaways:
- LLMs are changing the search landscape, but not replacing it.
- Search engines are adapting to the AI era with new features and functionalities.
- High-quality, informative, and well-structured content remains crucial for SEO success.
- Businesses need to adapt their SEO strategies to the evolving needs of search engines and LLMs with LLMO and GEO.
Drop us a line if you’d like to have your business included in AI Search Results!
