The truth is, customers are looking for local businesses to solve their problems. With advances in modern technology, search engines can narrow down search results to a specific area. Local SEO targets a specific audience in a specific location.
In fact, 90% of consumers who used the internet to find a local business in the last year. By and large, those using a search engine are searching for businesses to help them with a specific problem. It’s possible that by not using localized SEO for your business, you are missing out on a ton of your potential clients who are searching for your services in your locale.
Continue reading to learn how local SEO solutions can help you rank higher in Google, Yahoo, or Bing search engines.
What Is Local SEO?
Local SEO is a type of hyper-localized marketing and Search Engine Optimization (SEO) used to help companies rank higher on search engine platforms. Local SEO uses a combination of SEO tactics, including:
- Technical SEO
- On-site optimization
- Off-site optimization
- Content strategy
Technical SEO deals with your website and how it functions. Your website needs to be developed in a way that is captivating to the search engines. This includes website speeds, coding, internal linking, mobile-friendliness, and even URL structure.
On-site optimization deals with using the right keywords, meta description, title tags, etc. to catch the search engine’s eye.
Off-site optimization refers to using social media and PR to send clients to your website. Off-site optimization also includes Local SEO “citations” – think of these as votes of confidence that your business does, in fact, exist. Online directories such as Yelp, FourSquare and HotFrog and dozens others provide these citations, boosting your Local SEO ranking.
Content strategy involves any content that you include on your website. This might include your blog, web pages, and “about us” page.
How Can It Help You Rank Higher?
This all sounds great, but what if you don’t have SEO professionals on your payroll? That’s no problem. By hiring an SEO company, you can rest assured knowing that they know what they are doing. Not only does this take the weight off of your shoulders, but you’ll see results from your investment.
When an SEO company includes local SEO in your marketing strategy, you will notice that people are discovering your business by simply typing “(insert your industry here) services near me” into the search engine on their phone. In today’s world, getting the information that they need accurately and quickly will increase the odds they reach out to you for more information.
This higher rank can be done through simple tasks like:
- Maintaining a verified Google business listing
- Having a mobile-friendly website (with a clear path to services and contact info)
- Earning positive customer reviews
- Linking to local resources, documents
- Using social media routinely
When done right, local SEO improves where you and your content ranks on search engines.
Local SEO Solutions
Whether you need help getting pushed in the right direction or you need an SEO company to handle every aspect of quality search engine optimization, we’re here for you! We offer a free local SEO audit to see where your current website measures up.
Contact Pixaura today for more information about the best local SEO solutions to get you more clients for your business.