As technology evolves, so do consumer search habits. With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search optimization has become a crucial aspect of digital marketing.
What is voice search optimization?
Voice search optimization is the process of optimizing your website for natural language and long-tail keywords that people use when speaking into a smart device. The goal of voice search optimization is to ensure that your website content ranks higher when a user performs a voice search using a smart assistant.
Why is voice search optimization important?
The increasing popularity of smart devices and voice search has changed the way people search for information online. More than 55% of households already have a smart speaker, making voice search a significant part of daily life. Businesses need to optimize their website for voice search to ensure they stay visible to potential customers.
Voice search optimization also presents an opportunity to stand out from competitors. According to a study by Backlinko, only 4.3% of Google search results have a featured snippet. However, 40.7% of voice search answers come from featured snippets. Targeting featured snippets through voice search optimization can increase your business’s chances of appearing at the top of search engine results pages (SERPs) and driving more traffic to their website.
How can a digital marketing agency help?
A digital marketing agency can help your business by conducting keyword research and analyzing search queries specific to voice search. They can also optimize website content for the verbiage that people tend to utilize in voice searches.
In addition, a digital marketing agency can improve website’s speed, mobile friendliness, and overall usability. They can also help create content that is optimized for voice search, such as answering common questions related to a business and providing information about their products or services.
Voice search optimization is evolving into a critical aspect of digital marketing that cannot be overlooked. With the help of a digital marketing agency, businesses can stay ahead of the competition and stay visible to potential customers as technology continues to evolve.