Mobile First Indexing: Why Is It Important?


Pixaura | News

2021-07-08

Mobile first indexing is hitting the virtual market as businesses battle it out on the Google results page. If you’re one of these business owners, you may be confused about what mobile first indexing even is and why it’s so important for your business’s growth. 

What is mobile first indexing? Let’s learn what it is and why it’s important to SEO strategy as more users search on their mobile devices. 

Mobile First Indexing: What Is It?

To put it into layman’s terms, mobile first indexing is Google’s new algorithm that rewards sites with excellent mobile design. More and more people are using their mobile devices to search the web. So it’s important that your site works just as well on a phone as it does on a desktop or laptop.

This is to say that it’s mobile first indexing, not mobile only indexing. If you only have a desktop site available, it can still be ranked on the google results page. However, your best bet for increasing your numbers is to develop an easy-to-use, functional mobile website. 

How Mobile First Indexing Affects SEO and Rankings

Sites that are mobile friendly will start getting first dibs on the Google search results page. This means that you and your business are going to get the most traffic sent to your site if it has a great mobile interface and is optimized for SEO. 

Unsure of your current SEO ranking? Sites like pixaura.com offer free SEO website audits that will show you the overall SEO health of your page. Starting there and then moving on to web design is going to be your best bet to optimizing your site. 

Best Practices for Mobile First Indexing

Lucky for you, Google has posted its own guidelines for how to get your mobile site up to snuff in time for their mobile first index rollout. If you want a quick and easy idea of what to do, we’ve compiled some mobile first guidelines for you.

  • Structured Data and Metadata. Make sure to match both the structured data and metadata of your desktop site to the mobile version. They don’t have to match exactly; in fact, it’s more beneficial to have shorter titles on mobile versions.
  • Make sure that the content on your desktop site flows nicely on the mobile version. You may need to remove or replace some images and videos that don’t function well on a mobile device.
  • Follow best practices for images (high-quality, supported formats, and alt-text) and videos (supported formats, easy-to-find spots within your site)
  • Page Speed is vital to customer service and high rankings on mobile first indexing. Use online resources to double-check just how fast your pages are loading and what you can do to speed it up.

Prepare for the Future

Fortunately, Google is still fine-tuning their new mobile first indexing algorithm, so you have time to make the necessary changes to your mobile site. Get ahead of the competition by optimizing now so that your business gains tons of new traffic by being first on Google’s results page.

If you’re having trouble with web design, we can assist you in making your mobile site beautiful and user-friendly.

Let's Work Together :)
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Working with Pixaura has been transformative for our SEO strategy. SEO, in general, is a highly complex and confusing concept. It was a challenge for us to go on "faith" that investing in an SEO strategy would be worth it and we would be able to see results. It takes a company that respects its clients and meets them where they are, in their knowledge of SEO, then works to provide clarity on the work being done. The team at Pixaura didn't "assume" we had vast knowledge of SEO, and they continually take the time that we need to ensure we understand the next steps and strategy.The team atmosphere, personal attention and transparency that we have experienced with Pixaura is only matched by their outstanding professionalism. Working with James, John and Zach has been an awesome experience and we highly recommend Pixaura!
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I highly recommend James and the Pixaura team. They have helped us launch our brand and have provided exceptional expertise and execution when it come to our digital strategy. I am extremely grateful to have their support as a small company!
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Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
World Peace Yoga
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Wow! Every so often we work with a company that is a delight in every way, reliable, efficient, effective and easy to work with! Pixaura aka James and crew fit that bill to a T! Thanks for all your energy and effort!
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Tech wizards! I got a notice from my web host company on a Thursday that I needed to find a new host ASAP. I reached out to James, he was in my shop the next day and had my website transferred over to his host within 24 hours. Really stoked to not have to worry about this anymore! As a small biz owner trying to run a business, take care of customers, inventory and bike repairs, the last thing I want to worry about is my website! 👏🏼👏🏼👏🏼 Thanks James!
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I wholeheartedly recommend Pixaura to anyone looking to take their business to the next level. That is exactly what they did for us. James, Tim and team are great at what they do and have delivered on every promise. Keep up the good work.
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im business
00:31 16 Sep 19
Great job, thank you! Very creative and professional team, needed help with an urgent project to build a promotional site. They took control from start by understanding what needed to be done, provided their plan to move forward, and finished it right on time. Thank you for the help!
Diana Daniloff
Diana Daniloff
14:54 15 Sep 19
I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
Steve Wolf
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14:56 11 Sep 19
It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
INCREDIBLE. There is simply no overstating how powerful this team is. From unlocking the potential of our SEO/SEM efforts to leveling up the potency of our social-media engagement... these folks bring a multiplying effect to everything they touch. Truly. & Because they frame everything through a deeply strategic lens -- with the question of "How does [ digital-marketing tactic X ] help this particular company realize their mission and hit their goals" acting as their guiding principle -- it really does feel like we magically gained a whole new in-house "Digital Marketing Department." (& One that's operating at certified "Expert Level," too.) ... Suffice to say, it's been a game changer.
Garret Ollish
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13:56 18 Jun 19
My team and I have had the pleasure to work with James and his crew on a mutual client; the energy and excitement that they attack their work with is incredible. They're a team of people who truly care about what they do, and have experience to back up all that energy too. I trust their expertise, and would recommend them whole heartedly.
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In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
David Klingerman
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17:41 17 Jun 19
Pixaura is fantastic. Highly relatable team of creatives who can turn around any solution we're looking for.
Amanda Hunter
Amanda Hunter
14:42 17 Jun 19
Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
Benchman System
Benchman System
17:33 12 Jun 19
Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!
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