Use Topical Authority to Boost Your SEO Visibility

You’ve always heard that good SEO requires keyword optimization and a focus on creating high-value links. However, since Google introduced Hummingbird in 2013, these methods have become less effective when used alone. The algorithm may, in fact, deem them to be spam.

In other words, SEO isn’t a system you can game – you have to give people something valuable. If you try to trick Google into believing that what you’ve produced is good enough for them to rank it at the top of search results, Google’s algorithm will detect this pattern and lower your rankings.

This is where topical authority comes in. By focusing on a few topics and becoming the leading expert in those areas, you’ll see an increase in both search engine traffic and organic rankings.

What Is Topical Authority?

Topical authority is a metric that ranks websites according to the quality of information they offer. It can also be described as the depth of knowledge a website has on a particular subject.

For example, let’s say you manage a clothing website. Of course, creating content about women’s clothing would help with your SEO. But so would blogging about fall fashion and how to feel confident in what you wear.

That’s topical authority in a nutshell. You’re not just selling clothing. You’re becoming the most authoritative source of information on all things clothing.

Because people aren’t searching for one question all day, a website with topical authority is more likely to have content that answers their many questions and provides helpful resources. As such, Google will rank that website higher because it’s more useful overall.

The Characteristics of Topical Authority

In addition to relevance, topical authority involves originality. This means that while your content may be on a popular topic, it can’t be too similar to what other people write. Your website should cover your relevant topics in more depth than anyone else out there.

The content also needs to be credible. You can earn this by using facts, data, and statistics to back up your claims. Links from authoritative sites boost the credibility of your website as well.

As long as your posts relate to your niche and don’t appear to be copied from other websites, your website will gain authority.

How to Create Topical Authority

Consistently creating topics that your readers want to learn about, while incorporating important keywords, is the foundation for building topical authority in SEO. Find out what your target audience wants and create content that meets those needs. The “People also ask” section on Google is a great place to learn what other people are searching for.

When developing topically relevant content, make sure you’re using appropriate keywords in your title tags and metadata descriptions so they show up on search engines. If you do this right, it becomes much easier for people looking for information on your topics to find you!

Help Your Business Get Found

Now that you understand the relationship between topical authority and search engine rankings, it’s time to implement strategies for improving your website’s standing in organic searches. By hiring Pixaura to manage your company’s SEO, you can position yourself as an expert in your industry—and attract paying customers who are looking for someone with that expertise.

Contact us today so we can work together to create a content strategy that will help you build your online presence. We’ll take care of your digital marketing so that you have more time and energy to focus on running a business.

Let's Work Together :)
Pixaura
5.0
Based on 23 reviews
Michael LeFort
Michael LeFort
20:00 28 Oct 21
Great team of smart, caring professionals. Tireless workers constantly earning trust of clients.
Melissa LeFort
Melissa LeFort
20:57 07 Jul 21
It was a pleasure to work with James and the entire Pixaura Team. Our rebranding and website launch was seamless and completed in record time. The Pixaura team was very easy to work with- clear communication, excellent design and met our aggressive timelines. Highly recommend and look forward to working with again soon.
Working with Pixaura has been transformative for our SEO strategy. SEO, in general, is a highly complex and confusing concept. It was a challenge for us to go on "faith" that investing in an SEO strategy would be worth it and we would be able to see results. It takes a company that respects its clients and meets them where they are, in their knowledge of SEO, then works to provide clarity on the work being done. The team at Pixaura didn't "assume" we had vast knowledge of SEO, and they continually take the time that we need to ensure we understand the next steps and strategy.The team atmosphere, personal attention and transparency that we have experienced with Pixaura is only matched by their outstanding professionalism. Working with James, John and Zach has been an awesome experience and we highly recommend Pixaura!
Derrick
Derrick
18:44 20 Oct 20
James and his team at Pixaura are the best! Pixaura recently redid our home and product pages for our website and did an amazing job. We asked for a lot and they exceeded expectations.
Ma Joelle Burke
Ma Joelle Burke
14:00 19 Oct 20
I highly recommend James and the Pixaura team. They have helped us launch our brand and have provided exceptional expertise and execution when it come to our digital strategy. I am extremely grateful to have their support as a small company!
Bryan Breslov
Bryan Breslov
17:47 14 Oct 20
We have switched to Pixaura about a year ago from a much bigger national company, and we love the results. Pixaura has a small team that works with you on all your needs, resulting in a smooth project continuity. All of our campaigns are set up with tracking information, which enables us to optimize the results, and we are provided with detailed reports to track our progress. Overall, we are delighted with what Pixaura has to offer.
Noah Beiting
Noah Beiting
16:41 14 Oct 20
Excellent partners in web development. Easy to work with and very talented!
Benjamin Miller
Benjamin Miller
16:36 14 Oct 20
Experts, professional - clear value add.
avinne kiser
avinne kiser
14:48 16 Apr 20
Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
World Peace Yoga
World Peace Yoga
18:54 10 Apr 20
Wow! Every so often we work with a company that is a delight in every way, reliable, efficient, effective and easy to work with! Pixaura aka James and crew fit that bill to a T! Thanks for all your energy and effort!
Judi LoPresti
Judi LoPresti
15:34 25 Feb 20
Tech wizards! I got a notice from my web host company on a Thursday that I needed to find a new host ASAP. I reached out to James, he was in my shop the next day and had my website transferred over to his host within 24 hours. Really stoked to not have to worry about this anymore! As a small biz owner trying to run a business, take care of customers, inventory and bike repairs, the last thing I want to worry about is my website! 👏🏼👏🏼👏🏼 Thanks James!
Michael danov
Michael danov
22:31 24 Feb 20
Great service overall, would use it again and highly recommend the team!
Marina Kandkhorov
Marina Kandkhorov
12:27 26 Oct 19
I wholeheartedly recommend Pixaura to anyone looking to take their business to the next level. That is exactly what they did for us. James, Tim and team are great at what they do and have delivered on every promise. Keep up the good work.
Pixaura are high professionals and a company your digital marketing
Ilyan Mishiyev
Ilyan Mishiyev
00:31 16 Sep 19
Great job, thank you! Very creative and professional team, needed help with an urgent project to build a promotional site. They took control from start by understanding what needed to be done, provided their plan to move forward, and finished it right on time. Thank you for the help!
Diana Daniloff
Diana Daniloff
14:54 15 Sep 19
I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
Steve Wolf
Steve Wolf
14:56 11 Sep 19
It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
INCREDIBLE. There is simply no overstating how powerful this team is. From unlocking the potential of our SEO/SEM efforts to leveling up the potency of our social-media engagement... these folks bring a multiplying effect to everything they touch. Truly. & Because they frame everything through a deeply strategic lens -- with the question of "How does [ digital-marketing tactic X ] help this particular company realize their mission and hit their goals" acting as their guiding principle -- it really does feel like we magically gained a whole new in-house "Digital Marketing Department." (& One that's operating at certified "Expert Level," too.) ... Suffice to say, it's been a game changer.
Garret Ollish
Garret Ollish
13:56 18 Jun 19
My team and I have had the pleasure to work with James and his crew on a mutual client; the energy and excitement that they attack their work with is incredible. They're a team of people who truly care about what they do, and have experience to back up all that energy too. I trust their expertise, and would recommend them whole heartedly.
Elijah Kirtman
Elijah Kirtman
21:19 17 Jun 19
In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
David Klingerman
David Klingerman
17:41 17 Jun 19
Pixaura is fantastic. Highly relatable team of creatives who can turn around any solution we're looking for.
Amanda Hunter
Amanda Hunter
14:42 17 Jun 19
Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
Benchman System
Benchman System
17:33 12 Jun 19
Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!
js_loader