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OTT Advertising is a Game-Changer 

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In the rapidly evolving world of digital marketing, staying ahead of the curve is paramount. One of the most dynamic and influential...

Eric Clapton Wednesday

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Eric Clapton, often hailed as one of the greatest guitarists of all time, has a storied career that spans several decades and...

Should You Use Motion Graphics in Marketing?

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In today’s competitive digital landscape, businesses need innovative ways to capture their target audience’s attention. One powerful tool in the marketer’s arsenal...

How Does Google Ads Bidding Work?

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In the vast landscape of digital marketing, Google Ads stands out as a powerful tool for businesses aiming to expand their online...

The Key Elements of Brand Strategy: A Digital Marketer’s Guide

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In the ever-evolving landscape of digital marketing, brand strategy stands as the cornerstone upon which successful campaigns are built. It’s the roadmap...

Don’t Blog for SEO

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It’s crucial balance focusing on your own blog’s SEO and creating relevant content for your target audience. While SEO is important for...

What is Bounce Rate?

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Bounce rates are an important metric for understanding a site’s overall user experience.  Google defines bounce rate as: “The percentage of single-page...

The Dos and Don’ts of Email Subject Lines

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When it comes to email marketing, the subject line can make or break the success of your campaign. A well-crafted subject line...

Can the Government Ban TikTok?

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One of the most popular social media platforms in the world, TikTok has more than a billion active users. However, the app...

Will AI Take Over?

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AI is exploding and is on trajectory to be a regular part of our day to day tasks. And this is freaking...

Bob Dylan Wednesday

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Bob Dylan is undoubtedly one of the most iconic and influential musicians of all time. With a career spanning over six decades,...

Why Do Marketing Campaigns Fail?

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Marketing campaigns are an essential aspect of any business. They increase brand awareness, drive sales, and grow a loyal customer base. However,...

Conversational Marketing is The Future of Communication

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In today’s world, where everyone is glued to their screens, brands need to find new ways to reach their audience. For businesses,...

What is Programmatic Advertising?

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Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method requires human negotiation, programmatic...

Thought Leadership in the Age of Artificial Intelligence

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As we continue further into 2024, there’s no doubt that AI will play a major role in shaping the way we create,...

Enhancing Internet Privacy

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Google’s on a Mission to Remove Third-Party Cookies In an era where online privacy is becoming increasingly crucial for internet users, major...

SMS Marketing Boosts Engagement and Drives Success

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In this fast-paced digital age, marketers are constantly seeking innovative ways to capture the attention of their target audience and drive business...

Navigating Social Media Regulation and Safeguarding Free Speech

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Social media has become integral to marketing strategy, offering businesses and individuals the ability to connect, engage, and promote their products or...