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Paradigms. par·a·digm/ˈperəˌdīm/Learn to pronounce noun a typical example or pattern of something; a model. “There is a new paradigm for public art in this country.” Synonyms: model, pattern, example, standard, prototype, archetype… LINGUISTICS: a set of items that form mutually exclusive choices in particular syntactic roles. For example, “English determiners form a paradigm. We can say “a book” or “his […]

Online reviews are an important facet of business in the modern digital age. It’s imperative that you gather reviews for your company. Reviews on your website and search engines for your products or services help your business. We can help! Industries Most Reliant on Reviews Statistics about online reviews Online reviews help your business, plain […]

Write Title Tags Like an SEO Pro When it comes to how to write title tags for SEO (search engine optimization), writing clickable titles makes all of the difference.  It goes by many names: meta title, meta tag, page title, title tag. It’s all the same thing. Just like the title of a movie or […]

We’ll let you in on a little secret…the key to successful SEO When it comes to successful SEO, content will always be king. Google may tweak its ranking system regularly but it will always come back to content. If you’re phoning it in or looking for SEO shortcuts, get ready to be invisible to search […]

Do Online Reviews Matter? You’re the master of your industry, you’ve got your brand on lock, you’re killing it in your local market. Then it happens: one bad review rears its ugly head. You’re thinking an online review won’t make or break your business, but you’re wrong. Remember how businesses used to thrive through personal […]

Do You Need A Professional Website Designer? Absolutely. There is no shortage of services that let you drag and drop a website to your heart’s content. But what are you missing out on that professional website design can give you? We’re letting you in on three advantages when you work with a web development pro. […]

Spreading Digital Marketing Skills and Inspiration We’re not just guiding your business’s digital success. We’re also inspiring the next generation of developers and digital marketers. Kristina Darling, our own Director of Brand Strategy, spent her Friday afternoon talking to the fifth graders of Whitaker Elementary School. During their annual career fair, Kristina spread some “Pixie-aura” […]

How to Write Effective Marketing Content If I never read “tribe” or “all the feels” in any marketing content again, it will be the best day of my life. Maybe not the best but definitely one of the top ten. Aside from my personal opinion, when it comes to writing effective marketing content for your […]

Don’t miss out on prestigious real estate: Google Local Service Ads. What It Is and Why It’s Awesome If you have the chance to appear above Google AdWords, the map 3-pack and the top organic SERPs (search engine results pages), why wouldn’t you? Are you drooling over this prime position yet? You should be and […]

We are Calling Out the Top Three SEO Mistakes We See Clients Making Not everyone is an SEO master, and we don’t expect you to be. That’s what we’re here for. We’re tackling the top three SEO problems we see and explaining why they are common issues. Waiting Until After Your Website is Built Many […]

Myth Busted: Digital Marketing Is Only About Numbers When it comes to digital marketing myths, it used to be “all about the numbers.” If your traffic and social media Likes didn’t go up, you were failing. Today, your digital marketers should be taking a more sophisticated look at your digital strategy. Numbers give us clues […]

It’s Pi Day, better known as March 14th – 3.14 (3.1415926535897932384). Recently my son asked me, “what is Pi?” That question took me down a familiar wormhole of exploring Pi. We have Pi to 1 million places. Also, we are publishing this post at 3:14 am on 3/14/19. A few more tidbits about pi and […]

Posts from your favorite Facebook business pages are dwindling on your newsfeed. It has left you wondering, is anyone seeing my business page posts? The hard truth is…probably not. At the beginning of 2018, Facebook altered its algorithm to promote more “meaningful social interactions,” leaving many business pages in the dust. It’s hard for businesses […]

We helped create the Procter & Gamble annual report, and we feel very fortunate to be involved with this project. This was our third time contributing to the report with Madison Design Group. We kicked off the process last week, and it’s amazing how many voices are included in the Annual Report. Jennifer Corso spearheaded […]

Businesses seem to be baffled when it comes to Instagram. Many don’t utilize it, or brands make the attempt only to fizzle out after a few months. Instagram is vital to your business. We take a look at three three head Instagram challenges businesses face and how to address them. It’s a new way to […]

Facebook ratings and reviews have changed, and now it’s easier to find great businesses with recommendations. According to Facebook, 1 in 3 users are finding reviews and recommendations from the network, making the reviews section of your Facebook business page pretty important! At this point, it’s well established that reviews and recommendations are critical for […]