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So, You’re Thinking About a “Rebrand,” huh?
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There is a lot of anxiety around the concept of "rebranding," and it helps to see it more as an "evolution" of...
Website UX vs. Design
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Combine user experience (UX) with visually-pleasing design elements to create the ultimate...
Use Topical Authority to Boost Your SEO Visibility
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You’ve always heard that good SEO requires keyword optimization and a focus on creating high-value links. However, since Google introduced Hummingbird in 2013,...
What is the Metaverse? Does It Impact Business Marketing?
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The Metaverse may sound straight from the pages of a sci-fi novel, but it’s quickly becoming a reality. One huge indicator that...
Why SEM Is Key To a Winning Web Marketing Strategy
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As the business sector embraces digitalization, marketing strategies have also transformed to align with it. Despite that, the marketplace remains competitive. Stepping...
Why Does Branding Matter?
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88% of consumers say that authenticity is important in a business. But how exactly do you communicate your bona fides and make customers...
Small Businesses Need Big Websites
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20% of new small businesses fail in the first two years of being open!! And that statistic rises to 45% after five years....
How to Optimize Your Email Newsletters
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A recent survey found that 70 percent of businesses are increasing their marketing efforts through email newsletters. Professional newsletters allow you to incorporate valuable...
Do Online Users have Device Preferences?
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Research shows that a majority of Americans own an electronic device of some kind. While these devices are slowly becoming jacks of all trades,...
Covid Masks (weird and unusual)
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Sometimes it’s just fun to look at pictures on the internet and wonder...
Using A/B Testing To Market Your Business
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A/B Testing: What is it? A/B testing, a.k.a. “split testing,” is a highly effective way to pick the best version of a...
Top 5 Things Every Marketing Story Needs
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Capturing the imaginations of consumers gets more challenging daily. Studies show that people think 61% of the content they see is below standards. So...
Features or Benefits?
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When developing marketing campaigns, you might hear a lot about features vs benefits. One huge mistake people make in business marketing is...
The Importance of First-Party Data
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In 2022, quality marketing is essential for the success of any business. There are a lot of ways you can promote your company, but...
What Marketing Spend Trends Reveal about Business Today
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Businesses need marketing now more than ever –and statistics indicate they are aware of this. The annual marketing spend globally is growing...
Design Inspiration – 10 Principles of Good Design
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Good —-> GREAT Design takes quite a while to perfect your art. As a designer, you develop design systems to help you...
Tiktok For Business: How To Use It To Boost Marketing
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If your small or medium business is not using social media video marketing, you’re missing out on a huge chunk of lead...
Idioms and Their Meaning
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Here are some commonly used idioms we use in our day-to-day life. It’s crazy to think about how many of these you...