On Page SEO vs Off Page SEO: What’s Different?


Pixaura | News

2021-07-26

Nearly 70% of all activity online starts with a search engine like Bing or Google. With search engine optimization (SEO), you can appear in front of relevant searches. Unfortunately, most people (75%) never look beyond the first page of results.

You need both on-page SEO and off-page SEO to improve your rankings.

What’s the difference between on-page SEO vs off-page SEO? Keep reading to find out. After reading this guide, you can start building your SEO marketing strategy.

Boost your rankings to start reaching more customers with these tips today!

SEO diagram listing on page and off page seo strategies

What is On-Page SEO?

First, let’s answer the question that likely brought you here: what is on-page SEO, exactly?

On-page SEO refers to tactics completed on your website that can benefit your search engine rankings. On-page tactics can involve the words you use on a webpage or your site’s design and development.

You have complete control over your on-page SEO factors. On-page search engine optimization will show Google and readers your content is relevant. You can also demonstrate the quality of your content, which can boost your credibility.

There are a few different on-page SEO factors you’ll need to consider to improve your ranking.

URL Structure

First, consider the URL you create for each new page on your website. It’s important to consider how one URL will impact the URL structure of future pages.

For example, some websites set up their blogs as a subdomain (blog.yourdomain.com) versus a subfolder (yourdomain.com/blog).

Using a subfolder can benefit your main website’s domain authority. Otherwise, the backlinks you generate for a subdomain won’t benefit your main site.

You might find it difficult to improve your ranking for the main site and a subdomain if you decide to use both.

When creating subfolders, it’s important to keep the number of folders you create to a minimum. You can create a flat site structure. This structure is easier for search engines to crawl.

Some content management systems like WordPress will automatically set your URL as the post title. Try to shorten your URL when needed, though. Shorter URLs look better on search engine result pages (SERP).

It can also help readers better understand your content.

Meta Descriptions

Consumers often skim-read meta descriptions when exploring the results of SERP. Your meta description can entice consumers to click on your website. If your meta description doesn’t appeal to their interests, you’ll fail to generate website traffic.

When creating your meta description, make sure it’s engaging, informative, and easy to read. Keep it short (you only have 160 characters). Don’t forget to include your target keyword within the meta description, too.

Search engine crawlers also look at your meta description to learn more about your content. Creating strong meta descriptions will make it easier for search engines to crawl and index your content.

Title Tags

Title tags tell search engines what title to display on SERP. They’re an HTML element.

Make sure your title tag is relevant to the content and contains your target keyword. Choose titles that are unique to the rest of your content, too.

Try to create engaging titles that encourage people to click on your content.

Content Structure

Most people think of content structure when discussing on-page SEO.

How you structure your content can help search engines crawl and index your website. It’s important to write for consumers, not search engines, though.

Use headings and subheadings to organize your content. Make sure your target keyword appears in an H1 tag. Crawlers assign top priority to H1 tags.

Image Alt Text

Use high-quality images for your pages and blog posts. Then, add the target keyword to the image filename. Include the keyword in the image alt text, too. 

Links are also important on-page SEO factors. First, include internal links. Internal links send readers to other pages on your site.

Use external links to statistics and research to boost your credibility.

Site Speed and Mobile Optimization

Google uses mobile-first indexing when determining rankings. Make sure you’re optimized for mobile devices.

Then, speed up your page load times.

When updating your website, make sure to appeal to Google’s Core Web Vitals, too. 

What is Off-Page SEO?

What is off-page SEO, then? Off-page SEO refers to factors that are beyond your website. You might not have complete control over these factors.

Good off-page SEO can boost your brand awareness and credibility. 

When choosing which off-page SEO techniques to focus on, start by creating backlinks. Backlinks are links that send readers from other sites to your web content. 

You can start guest blogging to generate backlinks. Find websites that already reach your target audience. Make sure the content on that website is high-quality.

Choose websites that have a high domain authority before guest blogging, too. Make sure the anchor text that holds your link is relevant to your content. 

Google claims backlinks are one of its top three ranking factors. The more backlinks a page has, the more organic traffic it can generate.

Domain Strength

Domain strength measures your website’s authority on a scale of 0 to 100. Factors that impact domain strength include:

  • User experience
  • Relevancy to the search query
  • Website traffic statistics
  • Your link profile

Many of the on- and off-page SEO techniques mentioned above can impact your score.

Social Sharing

Social media won’t directly impact your SEO rankings. However, generating traffic to your website can boost your ranking. You can use social sharing to generate more website traffic.

Google will recognize you’re generating referral traffic. It might decide to improve your ranking as a result. 

Add social sharing buttons to your website to encourage more people to share your content.

Content Distribution

Help more people find your content online by sharing your content to relevant forums and communities like reddit. You can attract more people to your site, which could help your ranking.

Boosting Your Ranking: Understanding On-Page SEO vs Off-Page SEO

To recap, what’s the difference between on-page SEO vs off-page SEO?

You can control on-page SEO factors by making changes to your website. Off-page SEO techniques involve factors outside of your website. You need both to improve your search ranking. 

Need help? Hire us. Discover how to grow your brand online with our services today.

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Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
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I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
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It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
INCREDIBLE. There is simply no overstating how powerful this team is. From unlocking the potential of our SEO/SEM efforts to leveling up the potency of our social-media engagement... these folks bring a multiplying effect to everything they touch. Truly. & Because they frame everything through a deeply strategic lens -- with the question of "How does [ digital-marketing tactic X ] help this particular company realize their mission and hit their goals" acting as their guiding principle -- it really does feel like we magically gained a whole new in-house "Digital Marketing Department." (& One that's operating at certified "Expert Level," too.) ... Suffice to say, it's been a game changer.
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My team and I have had the pleasure to work with James and his crew on a mutual client; the energy and excitement that they attack their work with is incredible. They're a team of people who truly care about what they do, and have experience to back up all that energy too. I trust their expertise, and would recommend them whole heartedly.
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In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
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Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
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Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!
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