Do Online Reviews Matter?
You’re the master of your industry, you’ve got your brand on lock, you’re killing it in your local market, and then it happens: one bad review rears its ugly head. You’re thinking an online review won’t make or break your business, but you’re wrong. You know how businesses used to thrive by word of mouth, referrals and reputation? That’s what online reviews are today and they matter. A lot.
Why Reviews Are Important
Everyone is reading online reviews before making their purchasing decisions. It’s not a question of if anymore, it’s been proven again and again. 9 out of 10 consumers read online reviews before purchasing, 7 out of 10 consumers are more likely to consider a business with positive reviews, 90% of people claimed that positive online reviews influence buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The list goes on and on. If you don’t have a handle on your online reputation you’re not going to make it.
Reviews Impact Your SEO
Search engines love online reviews because consumers love online reviews, so it makes sense that online reviews are playing a major role in your SEO (search engine optimization). It is thought that online reviews are making up 10% of the factors considered when search engines are cranking out result pages. This means that having reviews increases your website’s likelihood of showing up when people search for a business in your industry.
How to Get More Reviews
Now that you know how important online reviews are, time to start working to acquire these positive reviews that are so impactful to your business. Making opportunities available to your customers that are easy, clear and take moments of their time is a good place to start. However, while some review platforms encourage review solicitation, vital sites like Yelp will shut it down if they detect anything fishy. Knowing the ins and outs is what it’s all about so you don’t get shut out of major platforms that can majorly impact your business. Good news, Pixaura marketing masters already know all of the nitty gritty and will do this for you.
The Right Review Sites
But wait, it’s not just about the number of positive reviews. You want your business to appear on review sites that are most impactful for your industry. If you are a restaurant you obviously need to be on Yelp, but if you’re a wedding planner you better also make sure that you’re showing up on The Knot. Did you know that some websites hoard their reviews for their site alone, while other sites allow search engines to tap into the data? This may leave your head spinning, but rest easy knowing Pixaura pros will make sure you’re showing up in the right places to maximize on online reviews.
The Cost of Negative Reviews
94% of consumers say an online review has convinced them to avoid a business and 4 out of 5 consumers have changed their mind about using a business after reading a negative review. Statistics this close to 100% better be at the forefront of your business-managing mind. Those negative reviews are costing you and when they go unaddressed you look like a negligent business on top of your crappy service or product. Keeping tabs on all of these reviews and sites seems like a handful but it’s an unavoidable part of running a business. Negative reviews should be acknowledged and addressed to combat their negative influence. When a business is flawlessly handling a complaint it goes a long way toward building a relationship of authenticity with the consumer and encouraging use despite the negative review. Internally, don’t let negative reviews rile you up, use them as a jumping off point to discuss improvements.
We bet you never thought online reviews were this important. With everything else that goes into running a business your online management may be taking a back seat. This is a fatal mistake. You’re worrying about inventory, staffing, costs, ROI, product development and all of the tough stuff that comes with being a badass business owner, but dedicating some of your resources to online reputation management will pay off, big time.